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Learn about Sentient through the insights we are uncovering across the globe.
Dr. Reid Provides Commentary on the End of Behavioral Science MRX Trade-Offs Between Efficiency & Validity in GRIT Insights Practice Report
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report. The report touches on the evolution of the market...
Sentient Hires Linda Cataldo as Head of Human Resources
As Sentient's Head of Human Resources, Linda is contributing by attracting and retaining top talent to drive business objectives efficiently. Her previous experience includes VP of Human Resources at Tufts University as well...
Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience
Sentient's Joe Sauer, Senior Vice President, Managing Director for the UK & EU, dives into consumer’ negatives implicit bias concerning payment sounds. Sauer breaks down the severity of consumer’s negative emotional...
Sentient Hires Tamar Mangai as Research Manager
As Research Manager at Sentient, Tamar is engaged in all functions throughout the quantitative research process from project inception to delivery of research insights. She brings excellent technical skills to this position...
2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy
Discover what brands stole our attention and made an emotional impact. Watch as Dr.Aaron Reid Founder and CEO of Sentient Decision Science and Lenny Murphy Executive Editor and Producer at GreenBook analyze some of the top ads...
2022 Big Game Ad Analysis
WEBINAR ANNOUNCEMENTSentient measures emotion to understand ad effectiveness in the Big Game of advertising. Ranking the top ads on their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN...
Sentient Hires Danny Rodriguez as Research Director
As Research Director at Sentient Danny draws on a high degree of expertise in the application of behavioral sciences to survey methods and advanced data analytics, as well as a keen ability to transition research data...
It’s the Most Emotional Time of the Year!
By Julie Hall Evoking emotion in advertising is part art and part science. Sentient Insights’ products identify the essential emotional drivers to build messages, assets, and campaigns that trigger emotional responses and...
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