@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Sentient Hires Tamar Mangai as Research Manager
As Research Manager at Sentient, Tamar is engaged in all functions throughout the quantitative research process from project inception to delivery of research insights. She brings excellent technical skills to this position...
2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy
Discover what brands stole our attention and made an emotional impact. Watch as Dr.Aaron Reid Founder and CEO of Sentient Decision Science and Lenny Murphy Executive Editor and Producer at GreenBook analyze some of the top ads...
2022 Big Game Ad Analysis
WEBINAR ANNOUNCEMENTSentient measures emotion to understand ad effectiveness in the Big Game of advertising. Ranking the top ads on their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN...
Sentient Hires Danny Rodriguez as Research Director
As Research Director at Sentient Danny draws on a high degree of expertise in the application of behavioral sciences to survey methods and advanced data analytics, as well as a keen ability to transition research data...
It’s the Most Emotional Time of the Year!
By Julie Hall Evoking emotion in advertising is part art and part science. Sentient Insights’ products identify the essential emotional drivers to build messages, assets, and campaigns that trigger emotional responses and...
Sentient Hires Jake Bernaiche as Market Research Analyst on Subtext Team
Sentient Decision Science is proud to announce the hiring of Jake Bernaiche as our Market Research Analyst Director on the Subtext Team. Jake is a graduate from SNHU Master’s program in Data Analytics. Jake brings a strong...
Watch as Sentient’s Joe Sauer and Saatva’s Joe McCambley present at CMO Club’s Roundtable
By Julie Hall “The learnings I’ve had with Sentient have challenged my conventional wisdom in many ways. I have always been a big believer in storytelling but I haven't always been a big believer in using data to tell...
Talking ‘Bout Your Generation
Understanding and appreciating the differences among the five generations active today is critical. Currently, there are five different generations interacting together and a wide variety of life experiences exist among these...
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