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October 2022

2022 The Global Produce and Floral Show

October 26 - October 29
Orange County Convention Center, 9800 International Drive
Orlando, FL 32819 United States

Sentient Decision Science is honored to be invited to co-present with The International Fresh Produce Association (IFPA) at this year’s Global Produce & Floral Show in Orlando. Our session hosted by Dr. Aaron Reid will uncover the emotional view of the consumer. We will review what drives consumer decision-making and how the produce and floral industry can tap into those drivers. Attendees will uncover: Price and quality are top drivers for consumer purchases in both produce and floral, but what…

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