Trend-Led, Customer-Centric & Profit-Boosting Food & Drink NPD Sentient's Session Details: Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience Description: In-store and online retailers make significant investments to deliver memorable and pleasant shopping experiences, but typically neglect the final moment – PAYMENT. Research shows that the typical consumer payment experience triggers a considerable amount of negative emotion, which tends to have a subconsciously negative effect on their perceptions of the retailer and their desire to undergo…