FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
Why Sonic Brands Need to Adapt to Our Moods Made Music
Made Music and Sentient Decision Science set out to investigate whether the current culture in the U [...]
By Julie Hall Evoking emotion in advertising is part art and part science. Sentient Insights’ products identify the essential emotional drivers to build messages, assets, and campaigns that trigger emotional responses and create moments that matter....
Sentient Decision Science is proud to announce the hiring of Jake Bernaiche as our Market Research Analyst Director on the Subtext Team. Jake is a graduate from SNHU Master’s program in Data Analytics. Jake brings a strong programming and analytics...
By Julie Hall “The learnings I’ve had with Sentient have challenged my conventional wisdom in many ways. I have always been a big believer in storytelling but I haven't always been a big believer in using data to tell stories. I have learned from...