FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
The Emotional Impact of COVID-19 on Social Gathering. Sentient Consumer Subconscious Research Lab
This experiment measures the subconscious associations towards safety or danger on the number of peo [...]
Creating a Super Bowl ad is always challenging, but the gamebook for Super Bowl LV ads had many potential fumbles to navigate amid a global pandemic, political unrest, economic peril and the ongoing fight for social justice. The stakes for pulling...
How Emotion Played in the Big Game of Advertising Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind emotion tech RAPID Subtext is...
WATCH LIVE FEB. 8 AT 2:30 P.M. EST: HOW EMOTION PLAYED IN THE BIG GAME OF ADVERTISING Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how Sentient's cutting-edge behavioral science technology shows which emotions...