FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
BRAND RESEARCH MANAGERS Strengthen your research projects.
ADVANCED BRAND RESEARCH
MRX FIRMS Give clients a real predictive WOW.
PROVEN IMPLICIT METHODS
Behavioral Scientists For advanced implicit measures.
NEW | RAPID Subtext - 24 Hour Ad Testing
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
The Emotional Impact of COVID-19 on Social Gathering.
How the Time of a Brand on Screen Impacts Memory
Leveraging Science to Uncover Natural Response to Sounds
"SonicPulse® Research was exactly what we needed to evaluate the sound on many levels — Brand Fit, Intuitive Meaning and most importantly, Instinctive Pedestrian Safety. This sophisticated approach to research gave use confidence in our decisions. "
Nic Thomas the GM Global Director, Nissan Electric VehiclesQuantifying Emotions on a Grand Scale
"We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions. We’re really grateful to Sentient for their reliability tests, making us confident in a much larger study with them."
Julia Trabulsi from Facebook at #Nmwf.Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
The Emotional Impact of COVID-19 on Social Gathering. Sentient Consumer Subconscious Research Lab
This experiment measures the subconscious associations towards safety or danger on the number of peo [...]
Can Disgust be a Good Thing? Sentient Consumer Subconscious Research Lab
Can you imagine a scenario wherein a brand marketer would ever want to evoke that kind of emotion in [...]
@SentientInsight
TikTok Ad Campaign Examined With RAPID Subtext
By Sarah McCannSeptember 21, 2020 At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the...
Evidence Based Decision Making – IIeX North America 2020
By Jeremy CloughSeptember 16, 2020 At the GreenBook IIeX North America event Dr. Aaron Reid shed some light on the current challenges facing traditional opinion-based research methods. Describing how brands are still making important decisions based...
Behavioral Science for This Moment – IIeX Behavior 2020
By Sarah McCannJuly 24, 2020The Sentient team made a compelling case at IIeX Behavior 2020 for combining social and business metrics to gain a deeper understanding of how advertising can impact inclusivity to a large crowd from around the globe....
"The lab looks into the emotional impact of COVID-19 on our comfort level with gathering in large groups. This ongoing study is powered by Sentient Prime the scientifically valid and patented implicit association technology."