Emotions Drive Decisions

That's Why We Measure Them.

We provide brands around the globe with a predictive edge by combining implicit and explicit research methods proven to unlock behavior.

ADVANCED INSIGHT PRODUCTS

We Harness the Power of Emotional Insights

Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.

How can implicit research help you?

BRAND RESEARCH MANAGERS Strengthen your research projects.

ADVANCED BRAND RESEARCH

MRX FIRMS Give clients a real predictive WOW.

PROVEN IMPLICIT METHODS

IAT

Behavioral Scientists For advanced implicit measures.

IMPLICIT RESEARCH

Our Impact

Success Depends on Emotional Engagement and Influence

Sentient uses Subtext to reveal moment by moment attention and emotion using scaled eye-tracking and facial coding technologies. We uncovered a winning combination of emotional engagement and influence contained in this successfull movie trailer story.

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Our Impact

Validate Production Costs with Subconscious Measures

Sentient Decision Science worked with Hershey’s to validate production costs for new ad campaigns. A combination of emotional measurements made it easier to make strategic decisions on which campaigns were most effective.

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Our Implicit Impact

Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.

THE IMPACT WE MAKE

How the Time of a Brand on Screen Impacts Memory Sentient Consumer Subconscious Research Lab

It might not be surprising to us that to increase memory of the brand you need to expose the logo mo [...]

Automation Enables Rapid Behavioral Insights for Real Business Impact Johnnie Walker

Diageo was able to avoid messaging mistakes to develop meaningful content by automating behavioral s [...]

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Sentient awarded for innovation in GRIT’s Top 50!

by Jeremy Clough | Jul 11, 2019 | Human Emotion & Motivation

By Jeremy CloughJuly 11, 2019We’re excited to announce that Sentient Decision Science has once again been awarded with the Greenbook Industry Trends (GRIT) Report 50 Most Innovative in Market Research for the 4th year in a row! The 2019 Greenbook...

Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

by Joe Sauer | Nov 8, 2019 | Ad Testing, Consumer Decision Making, Implicit Research Technology

By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...

Reveal the subconscious impact of quick ad exposures within social media.

by Sarah McCann | Oct 29, 2019 | Ad Testing, Consumer Decision Making, Implicit Research Technology

By Sarah McCannOctober 29, 2019Sentient really enjoyed being part of the 2019 Digital Marketing Symposium at UNH. There were many friends present within the marketing industry speaking like HubSpot and Hill Holiday just to name a few. There were also...

The Sounds of Safety

by Sarah McCann | Oct 8, 2019 | Human Emotion & Motivation

By Sarah McCannOctober 8, 2019It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning research on “The Sound of the...