Emotions Drive Decisions
That's Why We Measure Them.We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
BRAND RESEARCH MANAGERS Strengthen your research projects.
ADVANCED BRAND RESEARCH
MRX FIRMS Give clients a real predictive WOW.
PROVEN IMPLICIT METHODS
Behavioral Scientists For advanced implicit measures.
Can Disgust be a Good Thing?
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
Can Disgust be a Good Thing? Sentient Consumer Subconscious Research Lab
Can you imagine a scenario wherein a brand marketer would ever want to evoke that kind of emotion in [...]
How the Time of a Brand on Screen Impacts Memory Sentient Consumer Subconscious Research Lab
It might not be surprising to us that to increase memory of the brand you need to expose the logo mo [...]
@SentientInsight
Learn how to feel what they feel to break through the noise.
By Jeremy CloughMarch 20, 2020Sentient Announces Free Webinar: From Conception to Completion: Perfecting the Creative Process Join host Dr. Aaron Reid, Founder & CEO, Sentient Decision Science on April 09, 2020, at 11 AM - 12 PM ET who will explain...
Sentient puts WOW! into research and inspires IIeX EU
By Sarah McCannMarch 6, 2020In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the...
Time for an about face on facial coding
By Aaron ReidMarch 3, 2020We launched our latest technology last week in Amsterdam at #IIEX. Sentient Expression® is a technology with multi-layered, deep learning AI. It creates valid and reliable inference data on the nature of emotions being...
"This is a great illustration about how negative emotion is not the enemy of good advertising. It’s the absence of emotion that’s the enemy of good advertising."
Dr. Aaron Reid - CEO & Founder of Sentient Decision Science