Emotions Drive Decisions

That's Why We Measure Them.
We provide brands around the globe with a predictive edge by combining implicit and explicit research methods proven to unlock behavior.
ADVANCED INSIGHT PRODUCTS

We Harness the Power of Emotional Insights

Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.

How can implicit research help you?

BRAND RESEARCH MANAGERS Strengthen your research projects.

ADVANCED BRAND RESEARCH

MRX FIRMS Give clients a real predictive WOW.

PROVEN IMPLICIT METHODS

Behavioral Scientists For advanced implicit measures.

Can Disgust be a Good Thing?

Can you imagine a scenario wherein a brand marketer would ever want to evoke that kind of emotion in relation to its brand? As part of our Emotions in Advertising series, we dug deep into to disgust to understand it's motivational properties and whether this most unusual of marketing emotions could move the needle in a positive way for brands.

"This is a great illustration about how negative emotion is not the enemy of good advertising. It’s the absence of emotion that’s the enemy of good advertising."

Dr. Aaron Reid - CEO & Founder of Sentient Decision Science

Our Implicit Impact

Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.

THE IMPACT WE MAKE

Can Disgust be a Good Thing? Sentient Consumer Subconscious Research Lab

Can you imagine a scenario wherein a brand marketer would ever want to evoke that kind of emotion in [...]

How the Time of a Brand on Screen Impacts Memory Sentient Consumer Subconscious Research Lab

It might not be surprising to us that to increase memory of the brand you need to expose the logo mo [...]

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Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

Beware Amara’s Law: Musings on the 2019 ESOMAR Congress

By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...

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