Emotions Drive Decisions
That's Why We Measure Them.We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
BRAND RESEARCH MANAGERS Strengthen your research projects.
ADVANCED BRAND RESEARCH
MRX FIRMS Give clients a real predictive WOW.
PROVEN IMPLICIT METHODS
Behavioral Scientists For advanced implicit measures.
Can Disgust be a Good Thing?
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
Can Disgust be a Good Thing? Sentient Consumer Subconscious Research Lab
Can you imagine a scenario wherein a brand marketer would ever want to evoke that kind of emotion in [...]
How the Time of a Brand on Screen Impacts Memory Sentient Consumer Subconscious Research Lab
It might not be surprising to us that to increase memory of the brand you need to expose the logo mo [...]
@SentientInsight
Who do you love?
By Jeremy CloughFebruary 14, 2020Here at Sentient, we are SWEET on advertising. We spend a lot of time searching, gazing and experiencing the effects of all kinds of ads. Great advertising has the ability to touch our hearts, stimulate our minds and...
Ok Google, show me a human truth.
By Aaron ReidFebruary 6, 2020Google’s "Loretta" will end up being one of the most emotionally engaging ads in 2020. The storytelling is so captivating and memorable that viewers sat glued to their screens, willfully letting waves of positive and...
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
By Aaron ReidDecember 5, 2019Sentient recently presented insights on Mint Mobile's "Chunky Style Milk" at IIeX US in Boston this year. We were so intrigued by the results on emotions that are out of the ordinary that we wanted to learn more on how...
"This is a great illustration about how negative emotion is not the enemy of good advertising. It’s the absence of emotion that’s the enemy of good advertising."
Dr. Aaron Reid - CEO & Founder of Sentient Decision Science