FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
The Emotional Impact of COVID-19 on Social Gathering. Sentient Consumer Subconscious Research Lab
This experiment measures the subconscious associations towards safety or danger on the number of peo [...]
Serving popcorn in pop-up movie theaters in Amsterdam and Austin. Glad handing new and old clients at our booths in London and LA. Giving away movie theater candy from San Antonio to Toronto. At the beginning of 2020, that was our plan. We kicked off...
Ryan Reynolds and Taylor Swift join forces to create a new Match ad “Match Made In Hell”, that got over 2 million views on YouTube in the first week it appeared. A unique love story that could have only happened in 2020. The ad stars Satan himself...
In these unprecedented and historic times, understanding and respecting your customers’ feelings has never been more important—or possible. Behavioral science is now a top research tactic used to give brands the ability to understand how customers...