FEEL WHAT THEY FEEL

Sentient Insights Platform products combine facial action coding, eye tracking with implicit technology to reveal the relationship between moments of emotional experience and subsequent change in the non-conscious minds of consumers.

We Harness the Power of Emotional Insights

Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.

How can implicit research help you?

BRAND RESEARCH MANAGERS Strengthen your research projects.

ADVANCED BRAND RESEARCH

MRX FIRMS Give clients a real predictive WOW.

PROVEN IMPLICIT METHODS

Behavioral Scientists For advanced implicit measures.

Avoid Brand Damage with RAPID Subtext

RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.

 

Our Implicit Impact

Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.

THE IMPACT WE MAKE

Emotional Intelligence on the Presidential Election Sentient Consumer Subconscious Research Lab

Sentient is tracking the 2024 presidential election using our patented implicit technology. Analyzin [...]

What’s in a Frame? Sentient Consumer Subconscious Research Lab

The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]

@SentientInsight

Determining the Efficacy of an Attack Ad Using Emotion AI

Determining the Efficacy of an Attack Ad Using Emotion AI

Within the political sphere, it isn’t always Democrats versus Republicans. Political parties can also have internal disagreements that lead to discord among candidates. The nature of political campaigns is to emphasize the value of a target candidate;...

For more information about Sentient Decision Science and our groundbreaking research please contact us.