FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
BRAND RESEARCH MANAGERS Strengthen your research projects.
ADVANCED BRAND RESEARCH
MRX FIRMS Give clients a real predictive WOW.
PROVEN IMPLICIT METHODS
Behavioral Scientists For advanced implicit measures.
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
What’s in a Frame?
The Emotional Impact of COVID-19 on Social Gathering.
How the Time of a Brand on Screen Impacts Memory
Leveraging Science to Uncover Natural Response to Sounds
"SonicPulse® Research was exactly what we needed to evaluate the sound on many levels — Brand Fit, Intuitive Meaning and most importantly, Instinctive Pedestrian Safety. This sophisticated approach to research gave use confidence in our decisions. "
Nic Thomas the GM Global Director, Nissan Electric VehiclesQuantifying Emotions on a Grand Scale
"We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions. We’re really grateful to Sentient for their reliability tests, making us confident in a much larger study with them."
Julia Trabulsi from Facebook at #Nmwf.Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
The Emotional Impact of COVID-19 on Social Gathering. Sentient Consumer Subconscious Research Lab
This experiment measures the subconscious associations towards safety or danger on the number of peo [...]
@SentientInsight
Getting What We Want Out of Our Messaging & How to Have It Done Overnight
Creating a Super Bowl ad is always challenging, but the gamebook for Super Bowl LV ads had many potential fumbles to navigate amid a global pandemic, political unrest, economic peril and the ongoing fight for social justice. The stakes for pulling...
Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
How Emotion Played in the Big Game of Advertising Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind emotion tech RAPID Subtext is...
Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
WATCH LIVE FEB. 8 AT 2:30 P.M. EST: HOW EMOTION PLAYED IN THE BIG GAME OF ADVERTISING Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how Sentient's cutting-edge behavioral science technology shows which emotions...
"The lab looks into the emotional impact of COVID-19 on our comfort level with gathering in large groups. This ongoing study is powered by Sentient Prime the scientifically valid and patented implicit association technology."