2023 BIG GAME AD ANALYSIS
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
BRAND RESEARCH MANAGERS Strengthen your research projects.
ADVANCED BRAND RESEARCH
MRX FIRMS Give clients a real predictive WOW.
PROVEN IMPLICIT METHODS
Behavioral Scientists For advanced implicit measures.
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.


What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]


Why Sonic Brands Need to Adapt to Our Moods Made Music
Made Music and Sentient Decision Science set out to investigate whether the current culture in the U [...]
@SentientInsight
Emotion AI Ranks the Top 3 Super Bowl LVI Ads
Humor, Gen X, Nostalgia, Celebrities, Crypto, Electric Vehicles, Diversity & Inclusion–see how these themes fit into the 2022 Game Day Ads.The highly anticipated Big Game is only a couple weeks away. Marketing teams nationwide are hypothesizing...
2023 Big Game Ad Analysis
WEBINAR ANNOUNCEMENT Sentient measures emotion to understand ad effectiveness in the Big Game of advertising–uncovering their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN UP Watch How Emotion AI Uncovers Ad...
Sentient Hires Mia Noble as Creative Services Specialist
Sentient Decision Science is proud to announce the hiring of Mia Noble as a Creative Services Specialist. Mia works collaboratively with the marketing team on web, print, video, and social assets. Mia previously worked as an Art Department Assistant...
"The emotional impact of sonic identities are not static, and it is incumbent on brands to continually monitor and reassess their impact."