FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
The Emotional Impact of COVID-19 on Social Gathering. Sentient Consumer Subconscious Research Lab
This experiment measures the subconscious associations towards safety or danger on the number of peo [...]
In these unprecedented and historic times, understanding and respecting your customers’ feelings has never been more important—or possible. Behavioral science is now a top research tactic used to give brands the ability to understand how customers...
Can you feel it? Emotions are running high. Most political polling is showing a significant advantage for Biden in key battleground states. While the polling data is showing a tightening race, the Real Clear Politics poll of polls continues to show...
Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process the event from the previous...