FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
Why Sonic Brands Need to Adapt to Our Moods Made Music
Made Music and Sentient Decision Science set out to investigate whether the current culture in the U [...]
Dr. Aaron Reid demonstrates how Sentient's technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.Watch the webinar “Somewhere Over the Rainbow: How Marketers Can Support Pride Month and...
More than ever brands and organizations are showcasing LGBTQ+ community support in June. But consumers are increasingly aware of “rainbow washing” and question true, authentic support.As is the June norm, almost all giant brands launch ad campaigns...
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX. Making the case...