Creative Decisions Shouldn’t be Guesswork
Powered by behavioral science, Subtext uncovers the true persuasive potential of your creative by measuring Engagement and Influence. Using natural media‑consumption tech, a database of 1.5 billion human emotional responses, and more than fifteen years of scientifically validated testing to deliver precise normative benchmarks trusted by leading global brands.
Impactful Audio Advertising
Sentient’s partnership with Amazon resulted in the development of a groundbreaking scientific measure of real-time listener engagement, driving actionable insights on audio ad performance and helping win ESOMAR’s Research Effectiveness Awards 2024.
Why Brands Struggle to Predict Consumer Response and Behavior
Even with advancements in AI-driven research, brands still struggle to accurately predict how consumers will respond to new products, marketing campaigns, or concepts.
Today’s research tools prioritize short-term metrics like views and clicks, failing to capture long-term brand impact or reflect real-world consumer behavior.
The Data Quality Gap
The challenge extends beyond inadequate engagement metrics. Synthetic datasets built on surveys, legacy analytics, or AI-generated inputs frequently lack genuine behavioral signals, limiting a brand’s ability to reliably predict market success and distinguish winning concepts from losing ones.
Sentient Turns Uncertainty into Predictive Performance
Our platform removes uncertainty by uncovering the emotional and behavioral drivers behind audience reactions.
Using advanced behavioral science tech, Sentient delivers more accurate predictions of ad performance and deeper insight into why creative works.
- Build a continuous testing program that captures real human decision-making, creates a predictive data lake, and improves your ability to forecast performance.
- Optimize creative more effectively by uncovering the subconscious drivers success.
- Make faster go/no-go decisions with confidence.
From Human Insight to Market Success
Behavioral Science Insights
Sentient’s Insights Platform uses proven behavioral science and neuroscience technology to measure both conscious and subconscious responses to creative content in real-world environments.
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Verified Human Data
Sentient’s patented implicit technology is designed to ensure the highest level of data integrity by verifying authentic human participation and filtering out bots, fraudulent respondents, and low-quality responses.
The Future of Creative Intelligence
SubtextAI acts as your personal behavioral scientist, analyzing creative content and predicting performance based on real human behavior captured through Sentient’s industry-leading behavioral science technology.
When Knowing the Answer Matters, Brands Turn to Sentient
This richer understanding enables better strategic decisions and strengthens the quality of synthetic data used for forecasting audience behavior. The result is higher-quality, more actionable data that drives smarter business outcomes.
19 years of innovation in Emotion AI and scaled neuroscience means we don’t just measure reactions — we predict what moves people.
Optimize Marketing with Emotional AI Tools
Our patented emotion technology measures implicit attitudes for insights that go beyond surface metrics. Our research solutions provide:
- Proven scientific methods that provide deeper diagnostics that improve creative performance across all media types
- Better prediction capabilities to maximize ROI
- Automated behavioral science to improve speed without sacrificing quality
- Personalized insights to evaluate performance amongst competitors
- SubtextAI predicts ad performance, enabling quick go/no-go decisions.
Welcome to the New World of Understanding
To ensure data reliability and enhance your business insights, stop asking questions and start observing behavior. Combining System 1 and System 2 more accurately reflects the decision-making process because it works the way our brains work.
Our expert team services growth teams, marketers, creative strategists, and behavioral scientists who need to make smarter, faster creative decisions.
TRUSTED BY LEADING GLOBAL BRANDS
“Since we started working with Sentient, the predictability of the outcomes of the advertising that we’re putting in market has gone up about 20x. It’s been amazing.”
“We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions.”
Company News
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
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