Emotions Drive Decisions
That's Why We Measure Them.We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
BRAND RESEARCH MANAGERS Strengthen your research projects.
ADVANCED BRAND RESEARCH
MRX FIRMS Give clients a real predictive WOW.
PROVEN IMPLICIT METHODS
Behavioral Scientists For advanced implicit measures.
Can Disgust be a Good Thing?
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
Can Disgust be a Good Thing? Sentient Consumer Subconscious Research Lab
Can you imagine a scenario wherein a brand marketer would ever want to evoke that kind of emotion in [...]
How the Time of a Brand on Screen Impacts Memory Sentient Consumer Subconscious Research Lab
It might not be surprising to us that to increase memory of the brand you need to expose the logo mo [...]
@SentientInsight
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
By Aaron ReidDecember 5, 2019Sentient recently presented insights on Mint Mobile's "Chunky Style Milk" at IIeX US in Boston this year. We were so intrigued by the results on emotions that are out of the ordinary that we wanted to learn more on how...
Feeling what consumers are feeling. Highlights from IIeX Behavior US 2019.
By Jeremy CloughNovember 21, 2019 Aaron Reid, Ph.D., Founder & CEO of Sentient Decision Science came to light up the crowd and the minds of attendees at IIeX Behavior US in Boston, MA. Dr. Reid created a sense of excitement to a packed audience of...
Beware Amara’s Law: Musings on the 2019 ESOMAR Congress
By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...
"This is a great illustration about how negative emotion is not the enemy of good advertising. It’s the absence of emotion that’s the enemy of good advertising."
Dr. Aaron Reid - CEO & Founder of Sentient Decision Science