FEEL WHAT THEY FEEL
We Harness the Power of Emotional Insights
Sentient Decision Science is a globally recognized pioneer in the automation of behavioral science. Providing businesses with a competitive advantage through uncovering the emotions that drive consumer decision making.
How can implicit research help you?
BRAND RESEARCH MANAGERS Strengthen your research projects.
ADVANCED BRAND RESEARCH
MRX FIRMS Give clients a real predictive WOW.
PROVEN IMPLICIT METHODS
Behavioral Scientists For advanced implicit measures.
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
What’s in a Frame?
Why Sonic Brands Need to Adapt to Our Moods
The Emotional Impact of COVID-19 on Social Gathering.
"The lab looks into the emotional impact of COVID-19 on our comfort level with gathering in large groups. This ongoing study is powered by Sentient Prime the scientifically valid and patented implicit association technology."
How the Time of a Brand on Screen Impacts Memory
Leveraging Science to Uncover Natural Response to Sounds
"SonicPulse® Research was exactly what we needed to evaluate the sound on many levels — Brand Fit, Intuitive Meaning and most importantly, Instinctive Pedestrian Safety. This sophisticated approach to research gave use confidence in our decisions. "
Nic Thomas the GM Global Director, Nissan Electric VehiclesQuantifying Emotions on a Grand Scale
"We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions. We’re really grateful to Sentient for their reliability tests, making us confident in a much larger study with them."
Julia Trabulsi from Facebook at #Nmwf.Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
What’s in a Frame? Sentient Consumer Subconscious Research Lab
The lab looks at evidence from the first 2020 presidential debate that suggests that the mere frame [...]
Why Sonic Brands Need to Adapt to Our Moods Made Music
Made Music and Sentient Decision Science set out to investigate whether the current culture in the U [...]
@SentientInsight
The Pride Behind Pride at IIEX Behavior
Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...
Understanding Advertising’s Impact on Supporting Pride Month
As we look back at advertising during Pride Month, we wanted to understand how brands' support of Pride Month impacts the changes in how we feel towards the LGBTQ+ community. We took a look at many ads that tried different approaches to convey their...
The Emotional and Cultural Impact of Yoga on Aging Adults
Sentient Decision Science recently partnered with Breathe Happy and the UK’s National Innovation Centre for Ageing (NICA) to conduct research on how the practice of yoga affects the well-being of aging adults. Through Sentient’s implicit association...
"The emotional impact of sonic identities are not static, and it is incumbent on brands to continually monitor and reassess their impact."