Impactful Audio Advertising
Sentient’s partnership with Amazon resulted in the development of a groundbreaking scientific measure of real-time listener engagement, driving actionable insights on audio ad performance and helping win ESOMAR’s Research Effectiveness Awards 2024.
Marketers face a chronic problem of wasted spending.
Businesses rely too much on the same woeful survey and focus group methods.
As a result, millions of dollars and countless hours are wasted.
Up to 60% of the $1 Trillion advertising spend is wasted.
Source: Forbes, eMarketer, Signal
95% of all new product launches fail. Brands are left with product launches that don’t work.
Source: Inc. Magazine, Harvard Business Review
Sales assessments are accurate only 18% of the time. Why? Most marketing decisions rely on surveys.
Source: How Customers Think, Zaltman
18 years of innovation in Emotion AI and scaled neuroscience means we don’t just measure reactions — we predict what moves people.
Optimize Marketing with Emotion AI Tools
Our moment by moment analysis tool diagnoses and emphasizes areas of optimization to predict how an ad will perform in-market and insights that improve creative output. Our Subtext and Rapid Subtext products provide:
- Proven scientific methods that provide deeper diagnostics that improve creative performance across all media types
- Better prediction capabilities to maximize ROI
- Automated behavioral science to improve speed without sacrificing quality
- Personalized insights to evaluate performance amongst competitors
Welcome to the New World of Understanding
To ensure data reliability and enhance your business insights, stop asking questions and start observing behavior. Combining System 1 and System 2 more accurately reflects the decision-making process because it works the way our brains work.
Our Emotion AI uncovers what traditional methods can’t–providing research and creative professionals with a deeper understanding of their audiences’ motivations and a greater ability to persuade.
Sentient’s Methods Provide Greater Sales Prediction
Case Study Overview:
Sentient was engaged by Meta to assess the effectiveness of common research methods in predicting outcomes within the industry. Sentient’s analysis aimed to unveil the inherent predictive capacities of these methodologies to enhance decision-making processes.
500+ Ads
We conducted Implicit testing on over 500 ads to validate the accuracy of methods for future large-scale testing.
40K Participants
We randomly assigned participants into 1 of 2 groups with identical designs, measured at the same time.
Research Results:
The year long study with Meta revealed that not only are implicit methods predictively valid, the techniques Sentient uses are the most reliable behavioral science measures within advanced marketing research techniques. Sentient’s method to forcast sales showed 3X the predictive power compared to historical survey research tools.
“We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions. We are really grateful to Sentient for their reliability tests, making us confident in a much larger study.”
ACCURACY PREDICTING SALES
Source: Facebook Measurement Council at Meta: Applying neuroscience to brand measurement.
Our Company Divisions
As a leader of the market research industry, Sentient combines its expertise in measuring emotion with consumer choice modeling to better understand the decision-making process.
Providing behavioral science-based insights products for a business edge.
Sentient Insights builds business insights products using the theories, techniques and technologies developed by the Sentient Lab. These products are automated and answer recurrent business questions, bringing the benefits of behavioral science to business, at scale.
Scaling scientific technology to advance knowledge of the drivers of behavior.
Sentient Labs builds behavioral science-based technologies that more accurately predict and explain behavior. These technologies measure human emotion, attention and neural network associations in the mind, enabling businesses, governments and individuals to understand the human experience.
Brands Using Our Emotion AI Platform
Since 2007, Sentient has worked with clients to offer solutions that answer their brand’s questions and reveal the true emotional responses of their audiences. Don’t just take our word for it, hear what clients have to say about Sentient’s platform!
“Since we started working with Sentient, the predictability of the outcomes of the advertising that we’re putting in market has gone up about 20x. It’s been amazing.”
Company News
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
Sentient’s Commitment to Insights Based on Real Human Data
The heightened adoption of synthetic data sources, coupled with recent accusations of direct survey response fraud, have increased concerns over the credibility and practical utility of data within the insights industry. We believe that it is critical...
Sentient Wins Gold at ESOMAR Congress in Athens
We are honored to have received Gold for the Research Effectiveness Award at ESOMAR Congress 2024. In addition to its value for brands, the findings from Audio Alchemy provide us with a better understanding of audience attention in today’s streaming landscape.
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