Author: Mia Noble

Creative Services Specialist

Using Implicit Measures to Uncover What Motivates Customers

by Mia Noble | Feb 28, 2023 | Ad Testing, Advanced Research Methods, Consumer Decision Making, Human Emotion & Motivation, IAT, Implicit Research Technology

Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.

Big Game LVII Ad Trends

by Mia Noble | Feb 16, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Human Emotion & Motivation

With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.

The Big Game Advertising Analysis-2023 Webinar

by Mia Noble | Feb 14, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology

Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.

Emotion AI Ranks the Top 3 Super Bowl LVI Ads

by Mia Noble | Feb 2, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Facial Coding, IAT, Implicit Research Technology

Reflect on Super Bowl LVI ad trends and see how Sentient uses Emotion AI to rank the highest performing game day ads.

2023 Big Game Ad Analysis

by Mia Noble | Jan 24, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Facial Coding, IAT, Implicit Research Technology

Join us on Tuesday, February 14th at 12pm EST to find out the emotional impact of Super Bowl LVII’s ads.