Sentient Labs publishes a new paper alongside Dr. Cyrus H. McCandless about the practical utility of properly-executed Automated Facial Expression Recognition for creative optimization.
Author: Mia Noble
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.
Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.