Using Behavioral Science to Uncover the Motivations of Social and Streaming Audiences
Dr. Aaron Reid explores recent social and streaming case studies, demonstrating the added value of using automated behavioral science for your marketing research.
On Tuesday, October 29th, Dr. Aaron Reid joined Insight Platforms’ Mike Stevens for an informative session on uncovering richer audience insights with behavioral science.
The presentation began by situating current marketing approaches and research strategies in the United States. This year, digital ad spend surpassed linear TV. As brands adapt to new mediums, engaging consumers through social and streaming platforms, they need better methods of evaluating creative performance.
IAB/Guideline “2024 Digital Video Ad Spend & Strategy Report”
Dr. Reid offered a solution. After explaining the necessity of going beyond traditional analytics, Reid demonstrated how to use automated behavioral science to quantify Memory, Implicit Appeal, and Desire through several relevant examples from social and streaming platforms.
Following this in-depth examination of our methodology and research, Dr. Reid wrapped the session by highlighting best practices for social and streaming ads.
This webinar provides marketing and consumer insights professionals with the necessary tools for evaluating the true impact of social and streaming content. To access the full recording on-demand, sign up through Insight Platforms.
About Insight Platforms
Founded by Mike Stevens, Insight Platforms provides researchers with an array of educational content from articles and ebooks to live events. Topics include methods and disciplines, research applications, and trending industry topics such as artificial intelligence.
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