Industry presentations on the knowledge of human decision making.
Multiple times each year, behavioral scientists from the Sentient Consumer Subconscious Research Lab present new evidence on human decision making. Below are some recent presentations of our work from our lab.
This 2019 Greenbook webinar deck shares meta-learnings from years of scientific research into the emotional drivers of consumer decision making. Presenated by Aaron Reid, Ph.D. Founder & CEO reveals critical insights that show how brands can avoid failures and improve ad performance. Access Greenbook webinar recording.
Within this deck Aaron Reid, Ph.D. Founder & CEO of Sentient shows how emotion leads to profit and reviews the benefits of incorporating behavioral science in ad research. Presented at the Evanta Southern California CMO Executive Summit in 2018. Watch the CMO Summit.