@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Sentient Hires John Kenefic as Senior Director of Research Technologies
Sentient Decision Science is proud to announce the hiring of John Kenefic as our Senior Director of Research Technologies. John is responsible for overseeing all of our research products and making sure that they are running...
Understanding Advertising’s Impact on Supporting Pride Month
As we look back at advertising during Pride Month, we wanted to understand how brands' support of Pride Month impacts the changes in how we feel towards the LGBTQ+ community. We took a look at many ads that tried different...
Sentient Hires Hannah Gonsalves as Creative Associate
Sentient Decision Science is proud to announce the hiring of Hannah Gonsalves as a new Creative Associate within our marketing team. Hannah will be responsible for creating video and design elements that help tell our story to...
The Emotional and Cultural Impact of Yoga on Aging Adults
Sentient Decision Science recently partnered with Breathe Happy and the UK’s National Innovation Centre for Ageing (NICA) to conduct research on how the practice of yoga affects the well-being of aging adults. Through...
The Emotion Behind “Get Back What You Love”
After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front...
Which Brand Won Big With Emotion at the Oscars?
One of the Advertising Industry’s biggest nights is behind us and by using our 24 hour ad testing tool, we are able to provide insight to CMO's on why some brand ads played better than others in the 2021 Oscars and how they...
Empathy Versus Sympathy for the Aging Experience
Using Emotional Intelligence to Improve the Well-being of Aging AdultsGlobally, adults 60+ are the group most affected by COVID-19, not only in terms of the number of infections, but also in terms of disruptions to daily...
Which Brands Will Win Big on Oscar Night?
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence? Sentient is joining The CMO Club to present how...
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