@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Using Automated Behavioral Science to Empower the Market Research Industry
On Friday, May 12th , Dr. Aaron Reid of Sentient Decision Science presented to attendees of the Insights Illuminated Market Research Conference in Boston. Dr. Reid first contextualized the progression of behavioral research by...
Sentient to Present at the Insights Illuminated Conference
EVENT ANNOUNCEMENTAs a leader in the transformation of the market research industry, Sentient Decision Science will present on Emotion AI technology at the Insights Illuminated conference.EVENT TICKETSThe 2023 Insights...
Sentient Hires Cami Scofield as Insights Manager
Sentient is proud to announce the hiring of Cami Scofield, another new insights manager. Cami has a wide range of experience in insights and analytics working previously with Shapiro+Raj as a market research associate and...
Sentient Hires Anna Coale as Insights Manager
Sentient Decision Science is proud to announce one of our newest Insights Managers, Anna Coale. Before joining the Sentient team Anna grew from a Research strategist to a research lead at Instapanel, where she became a...
Implicit Bias Testing Using Emotion AI
Why do we study Implicit Bias in marketing?Researchers can’t rely solely on explicit surveys to predict behavior or be culturally sensitive. Automated behavioral science can provide the critical consumer emotion and cultural...
Sentient Hires Paige Denzler as Insights Manager
Sentient Decision Science is proud to announce our newest Insights Manager Paige Denzler. Paige’s knowledge market research and psychology will be a huge asset to the research team. Before joining Sentient, Paige was a...
Sentient Hires Lisa Zellmer as SVP
Sentient Decision Science is proud to announce our new SVP, Lisa Zellmer. Lisa’s knowledge in market-focused insights and strategic decision making will be an asset to our customers. Prior to Sentient, Lisa held several...
Using Implicit Measures to Uncover What Motivates Customers
What is implicit? Before understanding the relevance to incorporating implicit measures and methods within marketing research, it’s important to understand what implicit is–and how it varies from explicit. As explained within...
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