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The Golden Age of Research is Here – IIEX North America 2022

Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX.

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Join us at Brandingmag’s Masterclass

Join us at Brandingmag’s Masterclass

Join Branding Mag’s upcoming masterclass as Sentient Decision Science’s SVP & Managing Director Joe Sauer presents with a panel of experts as they tackle creatives' hesitance to adopt data. Brandingmag is an award winning...

Join us at IIEX North America 2022

Join us at IIEX North America 2022

Join us at IIEX North America for our first in person presentation since 2020. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups,...

Will Smith’s Reputation Takes a Hit

Will Smith’s Reputation Takes a Hit

The buzz around the Oscars this year has been emotional for all the wrong reasons. The emotional expressions haven’t been about great performances, the fulfillment of life-long dreams or the celebration of creativity. Rather,...

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