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Learn about Sentient through the insights we are uncovering across the globe.

Which Spin on the Debate Was Better?

We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.

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TikTok Ad Campaign Examined With RAPID Subtext

TikTok Ad Campaign Examined With RAPID Subtext

By Sarah McCannSeptember 21, 2020 At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on...

Measures That Matter for This Moment

Measures That Matter for This Moment

By Aaron ReidJuly 20, 2020I remember cringing when I heard it. Some early leaders in the “neuromarketing” space were dodging the ethics question facing behavioral science, by arguing that these techniques were fine to use for...

Examining Extremes

Examining Extremes

By Jeremy CloughJuly 2, 2020Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one...

Is Your Marketing Right for the Moment?

Is Your Marketing Right for the Moment?

By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the...

Lay Low or Light It Up?

Lay Low or Light It Up?

WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.WEBINAR SIGN UPBy Jeremy CloughMay 28, 2020Understanding the causal changes of your advertising on...

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