@SentientInsight

Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science

Join us for our annual Big Game webinar, where we will delve into the performance of notable Super Bowl ads, leveraging Sentient’s rich historical data to provide insightful comparisons and analysis.

Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact

by Mia Noble | Dec 16, 2024

What is the impact of audio in our digital interactions and experiences?Dr. Aaron Reid and Lauren McGuire explore this topic together. Reid and McGuire took to the stage on Tuesday, December 3rd at TMRE 2024 in Orlando,...

Using Behavioral Science to Uncover the Motivations of Social and Streaming Audiences

by Mia Noble | Oct 29, 2024

Dr. Aaron Reid explores recent social and streaming case studies, demonstrating the added value of using automated behavioral science for your marketing research.On Tuesday, October 29th, Dr. Aaron Reid joined Insight...

How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science

by Mia Noble | Oct 22, 2024

WEBINAR ANNOUNCEMENTDr. Aaron Reid will demonstrate how Emotion AI offers a unique perspective, providing insights professionals with a deeper analysis of creative.REGISTER NOWInsight Platforms welcomes Dr. Aaron Reid for a...

Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE

by Mia Noble | Sep 26, 2024

EVENT ANNOUNCEMENTSentient's Dr. Aaron Reid Ph.D. & Made Music Studio's Lauren McGuire will showcase the significance of sonic branding during their combined presentation.EVENT DETAILSIMPORTANT NOTICE TMRE has been...

ESOMAR Congress 2024: A CEO’s Emotional Journey

by Aaron Reid | Sep 20, 2024

Mind, Myth and Machine was the theme for this year's ESOMAR Congress in Athens, Greece. Inspired by the wisdom created and passed on from the minds that lived on the land where we congregated, the content of Congress...

Sentient’s “Audio Alchemy” Wins Gold at ESOMAR Congress

by Mia Noble | Sep 16, 2024

We are thrilled to announce Sentient Decision Science as the Gold winner of ESOMAR's Research Effectiveness Awards 2024.This award is a testament to our unwavering commitment to deliver innovative, impactful, and effective...

Sentient to Attend ESOMAR Congress as Research Effectiveness Awards Finalist

by Mia Noble | Aug 26, 2024

EVENT ANNOUNCEMENTDr. Aaron Reid & Dr. Cyrus H. McCandless will present Sentient's groundbreaking audio advertising research live in Athens. EVENT TICKETSThe ESOMAR Research Effectiveness Awards 2024Event Overview...

Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait

by Jeremy Clough | Aug 15, 2024

With the surge in social media ad spend, brands increasingly rely on A/B testing and click behavior to assess ad effectiveness. This approach, while useful in the short term, can be misleading and potentially harmful for...

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