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Learn about Sentient through the insights we are uncovering across the globe.

Sentient Labs Collaborates With Amazon Ads to Publish Audio Advertising Best Practices

Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.

Inside Out 2: Embracing Emotion in a World Dominated by AI

by Julie Hall | Jun 25, 2024

In the age of artificial intelligence, where algorithms and data dominate, Pixar's Inside Out 2 serves as a poignant reminder of the indispensable role emotions play in our lives. As we navigate this brave new world,...

Did Apple’s Latest Ad Hit the Wrong Note?

by Sentient | May 15, 2024

Apple’s most recent advertisement, “Crush!” intended to demonstrate the numerous ways consumers could use the new iPad Pro, hoping to show the enormous breadth of traditional creative tools the tech company has embedded within...

Evaluating the Performance and Future of Emotion AI

by Mia Noble | Mar 5, 2024

On Wednesday, February 28th, Dr. Aaron Reid of Sentient Decision Science presented to attendees of the 2024 Quirk's Event in Dallas, Texas. The event served as a pivotal platform for industry professionals to gather and...

Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas

by Mia Noble | Feb 22, 2024

EVENT ANNOUNCEMENTDr. Aaron Reid pressure tests the transformative power of Emotion AI in Sentient's future-focused session.EVENT TICKETSThe Quirk's Event - Dallas 2024Event Overview Sentient Decision Science will be attending...

Emotion AI Picks Winning Game Day Ads: A Webinar on Advertising Performance

by Mia Noble | Feb 16, 2024

Dr. Aaron Reid presents winning game day ads in Sentient's annual analysis.On February 14th, Dr. Aaron Reid hosted a webinar on ad performance and trends of the Big Game. Most Super Bowl ads struggle to be influential because...

Emotion AI Picks Winning Super Bowl Ads

by Mia Noble | Jan 24, 2024

WEBINAR ANNOUNCEMENTSentient's automated behavioral science technology provides creatives with valuable insight into the performance of game day spots.REGISTER NOWCan Brands Engage & Influence Audiences During the Big Game...

Expressive Canvas: A Webinar on Automated Facial Expression Recognition

by Mia Noble | Jan 23, 2024

Dr. Cyrus McCandless explains how using FACS compliant Emotion AI platforms can provide brands with a game-changing advantage.Watch Sentient's first webinar of 2024, “Expressive Canvas: Optimize Creativity with Automated...

Expressive Canvas: Optimize Creativity with Automated Facial Expression Recognition

by Mia Noble | Jan 10, 2024

WEBINAR ANNOUNCEMENTDr. Cyrus H. McCandless addresses the value and limitations of FACS, and emphasizes its utility to creative optimization in market research.RESERVE MY SPOTUnveiling FACS' Potential for BrandsEvent Overview...

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