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Learn about Sentient through the insights we are uncovering across the globe.
Measuring Inclusivity in Advertising at IIEX Forward 2020
By Jeremy CloughJune 18, 2020Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020. Researchers...
Is Your Marketing Right for the Moment?
By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the...
Lay Low or Light It Up?
WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.WEBINAR SIGN UPBy Jeremy CloughMay 28, 2020Understanding the causal changes of your advertising on...
What We Know About Advertising During the COVID-19 Crisis
By Sarah McCannSome highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis...
Uncover the Emotional Impact of COVID-19
By Aaron ReidApril 23, 2020Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human...
Managing Data Integrity in Times of Crisis
By Cyrus McCandless, Ph.D.April 16, 2020It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address...
Why Brands Should Continue Research During Times of Crisis
By Jeremy CloughApril 3, 2020Understanding what drives behavior is critical during times of crisis. This is true for businesses trying to minimize the financial impact of the virus as much as it is true for governments trying...
Learn how to feel what they feel to break through the noise.
By Jeremy CloughMarch 20, 2020Sentient Announces Free Webinar: From Conception to Completion: Perfecting the Creative Process Join host Dr. Aaron Reid, Founder & CEO, Sentient Decision Science on April 09, 2020, at 11 AM - 12...
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