@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
2023 Big Game Ad Analysis
WEBINAR ANNOUNCEMENT Sentient measures emotion to understand ad effectiveness in the Big Game of advertising–uncovering their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN UP Watch How...
Sentient Hires Mia Noble as Creative Services Specialist
Sentient Decision Science is proud to announce the hiring of Mia Noble as a Creative Services Specialist. Mia works collaboratively with the marketing team on web, print, video, and social assets. Mia previously worked as an...
Sentient Consults on ARF Paper “New Research Methods to Strengthen the Impact of Advertising Creative”
Sentient helped consult on new ARF Creative Council research about the methods we use to improve advertising effectiveness. The ARF recently released the paper "New Research Methods to Strengthen the Impact of Advertising...
Understanding How to Motivate Healthy Choices by Examining the Current Psychology of Consumers
Dr. Aaron Reid of Sentient Decision Science spoke to hundreds of attendees about the subconscious food drivers of consumers at the Global Produce & Floral Show last week in Orlando. Dr. Reid discussed the current...
Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science is honored to be invited to present at this year’s Global Produce & Floral Show in Orlando. Our relationship with the International Fresh Produce Association (IFPA) has been very rewarding, and...
Somewhere Over the Rainbow – Pride 2022 Webinar
Dr. Aaron Reid demonstrates how Sentient's technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.Watch the webinar “Somewhere Over the Rainbow: How Marketers Can...
Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing
More than ever brands and organizations are showcasing LGBTQ+ community support in June. But consumers are increasingly aware of “rainbow washing” and question true, authentic support.As is the June norm, almost all giant...
The Golden Age of Research is Here – IIEX North America 2022
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in...
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