@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Sentient awarded for innovation in GRIT’s Top 50!
By Jeremy CloughJuly 11, 2019We’re excited to announce that Sentient Decision Science has once again been awarded with the Greenbook Industry Trends (GRIT) Report 50 Most Innovative in Market Research for the 4th year in a...
Reveal the subconscious impact of quick ad exposures within social media.
By Sarah McCannOctober 29, 2019Sentient really enjoyed being part of the 2019 Digital Marketing Symposium at UNH. There were many friends present within the marketing industry speaking like HubSpot and Hill Holiday just to...
The Sounds of Safety
By Sarah McCannOctober 8, 2019It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning...
Destination Neuroland! Sentient Decision Science on the GRIT Insights Industry Map.
By Jeremy CloughAugust 9, 2019Located on beautiful Neuroland just south of the Sea of Procurement and smack dab in the middle of Vendors and Technology is the destination for behavioral science based research. Sentient is at...
Validating NPR’s Sonic Branding with Behavioral Science
By Joe SauerMay 16, 2019Some brands reach iconic status and simply stop evolving - just ask anyone who invested in Remington, or Kodak, or Compaq over the years. Other brands understand that the very “thing” that makes them...
Beyond Pass or Fail: Key Insights for Ad Effectiveness
By Jeremy CloughMay 2, 2019We know that it's harder and harder for advertisers to capture consumer's attention. When an ad goes to market, it's important that it be optimized for maximum effectiveness on all media channels. ...
Sentient On Stage at SXSW!
By Christina LuppiMarch 11, 2019 We're excited to announce that Sentient Decision Science will be returning to the South by Southwest (SXSW) event this year with new insights into the drivers of human behavior as it...
Which Emotion was the MVP of Super Bowl Ad Effectiveness?
By Aaron ReidFebruary 8, 2019 It happens year after year. Inevitably, I'm watching the Super Bowl, engrossed in the ads, and someone I'm with says "Wow, that was emotional!" I usually turn and ask some version of: "What made...
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