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Learn about Sentient through the insights we are uncovering across the globe.

Which Brand Won Big With Emotion at the Oscars?

One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.

Empathy Versus Sympathy for the Aging Experience

by Jeremy Clough | Apr 22, 2021

Using Emotional Intelligence to Improve the Well-being of Aging AdultsGlobally, adults 60+ are the group most affected by COVID-19, not only in terms of the number of infections, but also in terms of disruptions to daily...

Which Brands Will Win Big on Oscar Night?

by Jeremy Clough | Apr 21, 2021

The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence? Sentient is joining The CMO Club to present how...

How Sound Can Make or Break the Brand-Consumer Relationship

by Jeremy Clough | Mar 23, 2021

Joe Sauer, SVP, Managing Director, UK & EU at Sentient presents new sonic research at GreenBook's Insights that Work. The event was full of innovative market research case studies and we were excited to present our...

Sentient at NPD: How Sound Impacts The Consumer Payment Experience

by Jeremy Clough | Mar 2, 2021

Join our talk "Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience". Joe Sauer, SVP, Managing Director, UK & EU at Sentient will present at NPD Food & Drink Conference. Revealing...

Getting What We Want Out of Our Messaging & How to Have It Done Overnight

by Alena Jule | Feb 12, 2021

Creating a Super Bowl ad is always challenging, but the gamebook for Super Bowl LV ads had many potential fumbles to navigate amid a global pandemic, political unrest, economic peril and the ongoing fight for social justice....

Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising

by Jeremy Clough | Feb 9, 2021

How Emotion Played in the Big Game of Advertising Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind...

Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis

by Jeremy Clough | Feb 4, 2021

WATCH LIVE FEB. 8 AT 2:30 P.M. EST: HOW EMOTION PLAYED IN THE BIG GAME OF ADVERTISING Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how Sentient's cutting-edge behavioral science...

If only you could’ve seen the look on my face.

by Jeremy Clough | Jan 27, 2021

Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an...

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