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Which Brand Won Big With Emotion at the Oscars?

One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.

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Empathy Versus Sympathy for the Aging Experience

Empathy Versus Sympathy for the Aging Experience

Using Emotional Intelligence to Improve the Well-being of Aging AdultsGlobally, adults 60+ are the group most affected by COVID-19, not only in terms of the number of infections, but also in terms of disruptions to daily...

Which Brands Will Win Big on Oscar Night?

Which Brands Will Win Big on Oscar Night?

The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence? Sentient is joining The CMO Club to present how...

If only you could’ve seen the look on my face.

If only you could’ve seen the look on my face.

Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an...

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