@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Emotions are running high. Who do they favor this time?
Can you feel it? Emotions are running high. Most political polling is showing a significant advantage for Biden in key battleground states. While the polling data is showing a tightening race, the Real Clear Politics poll of...
Which Spin on the Debate Was Better?
Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process the...
TikTok Ad Campaign Examined With RAPID Subtext
At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the automated...
Evidence Based Decision Making – IIeX North America 2020
At the GreenBook IIeX North America event Dr. Aaron Reid shed some light on the current challenges facing traditional opinion-based research methods. Describing how brands are still making important decisions based on the...
Behavioral Science for This Moment – IIeX Behavior 2020
The Sentient team made a compelling case at IIeX Behavior 2020 for combining social and business metrics to gain a deeper understanding of how advertising can impact inclusivity to a large crowd from around the globe....
Measures That Matter for This Moment
I remember cringing when I heard it. Some early leaders in the “neuromarketing” space were dodging the ethics question facing behavioral science, by arguing that these techniques were fine to use for influencing toothpaste...
Examining Extremes
Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one currently working in these...
Measuring Inclusivity in Advertising at IIEX Forward 2020
Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020. Researchers today can't simply ask...
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