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Learn about Sentient through the insights we are uncovering across the globe.

The Pride Behind Pride at IIEX Behavior

Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...

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The Emotion Behind “Get Back What You Love”

The Emotion Behind “Get Back What You Love”

After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front...

Which Brand Won Big With Emotion at the Oscars?

Which Brand Won Big With Emotion at the Oscars?

One of the Advertising Industry’s biggest nights is behind us and by using our 24 hour ad testing tool, we are able to provide insight to CMO's on why some brand ads played better than others in the 2021 Oscars and how they...

Empathy Versus Sympathy for the Aging Experience

Empathy Versus Sympathy for the Aging Experience

Using Emotional Intelligence to Improve the Well-being of Aging AdultsGlobally, adults 60+ are the group most affected by COVID-19, not only in terms of the number of infections, but also in terms of disruptions to daily...

Which Brands Will Win Big on Oscar Night?

Which Brands Will Win Big on Oscar Night?

The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence? Sentient is joining The CMO Club to present how...

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