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Learn about Sentient through the insights we are uncovering across the globe.

Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.

Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?



The Sounds of Safety

By Sarah McCannOctober 8, 2019It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning...

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