@SentientInsight

Implicit insight news and information.

Learn about Sentient through the insights we are uncovering across the globe.

Using Behavioral Science to Uncover the Motivations of Social and Streaming Audiences

Sentient’s presentation with Insight Platforms offers an in-depth explanation of the behavioral science measures behind our Emotion AI platform. Learn how we evaluate advertising performance in the social and streaming age.

How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science

by Mia Noble | Oct 22, 2024

WEBINAR ANNOUNCEMENTDr. Aaron Reid will demonstrate how Emotion AI offers a unique perspective, providing insights professionals with a deeper analysis of creative.REGISTER NOWInsight Platforms welcomes Dr. Aaron Reid for a...

Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE

by Mia Noble | Sep 26, 2024

EVENT ANNOUNCEMENTSentient's Dr. Aaron Reid Ph.D. & Made Music Studio's Lauren McGuire will showcase the significance of sonic branding during their combined presentation.EVENT DETAILSIMPORTANT NOTICE TMRE has been...

ESOMAR Congress 2024: A CEO’s Emotional Journey

by Aaron Reid | Sep 20, 2024

Mind, Myth and Machine was the theme for this year's ESOMAR Congress in Athens, Greece. Inspired by the wisdom created and passed on from the minds that lived on the land where we congregated, the content of Congress...

Sentient’s “Audio Alchemy” Wins Gold at ESOMAR Congress

by Mia Noble | Sep 16, 2024

We are thrilled to announce Sentient Decision Science as the Gold winner of ESOMAR's Research Effectiveness Awards 2024.This award is a testament to our unwavering commitment to deliver innovative, impactful, and effective...

Sentient to Attend ESOMAR Congress as Research Effectiveness Awards Finalist

by Mia Noble | Aug 26, 2024

EVENT ANNOUNCEMENTDr. Aaron Reid & Dr. Cyrus H. McCandless will present Sentient's groundbreaking audio advertising research live in Athens. EVENT TICKETSThe ESOMAR Research Effectiveness Awards 2024Event Overview...

Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait

by Jeremy Clough | Aug 15, 2024

With the surge in social media ad spend, brands increasingly rely on A/B testing and click behavior to assess ad effectiveness. This approach, while useful in the short term, can be misleading and potentially harmful for...

Sentient Labs Collaborates With Amazon Ads to Publish Audio Advertising Best Practices

by Sentient | Jul 8, 2024

Uncover the sonic elements that engage and motivate listeners in the latest publication from Sentient Labs. While sound has long been an important aspect to brand identity, the rise of audio streaming has given it new...

Inside Out 2: Embracing Emotion in a World Dominated by AI

by Julie Hall | Jun 25, 2024

In the age of artificial intelligence, where algorithms and data dominate, Pixar's Inside Out 2 serves as a poignant reminder of the indispensable role emotions play in our lives. As we navigate this brave new world,...

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