Author: Julie Hall

Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing

Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion intelligence platform, Dr. Aaron Reid will demonstrate how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.

Watch as Sentient’s Joe Sauer and Saatva’s Joe McCambley present at CMO Club’s Roundtable

The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.

Talking ‘Bout Your Generation

Leading quality-first sampling platform provider Pure Spectrum and behavioral science technology insights organization, Sentient Decision Science, will present their collective recent research report Mind The Gap: Tracking the five generations to understand implicit attitudes.

For more information about Sentient Decision Science and our groundbreaking research please contact us.