Author: Julie Hall

Talking ‘Bout Your Generation

Leading quality-first sampling platform provider Pure Spectrum and behavioral science technology insights organization, Sentient Decision Science, will present their collective recent research report Mind The Gap: Tracking the five generations to understand implicit attitudes.

Saatva CMO Joe McCambley Joins Sentient for CMO Club Roundtable Discussion

The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.

The Emotion Behind “Get Back What You Love”

Google’s “Get Back to What You Love” campaign incentivizes consumers to get vaccinated by painting a picture of a post-COVID world. Sentient Decision Science’s facial coding and implicit association technologies highlight how Google is putting world health over brand health.

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