Author: Julie Hall

Saatva CMO Joe McCambley Joins Sentient for CMO Club Roundtable Discussion

Saatva CMO Joe McCambley Joins Sentient for CMO Club Roundtable Discussion

by | Nov 23, 2021 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology

The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.

The Emotion Behind “Get Back What You Love”

The Emotion Behind “Get Back What You Love”

by | Jun 4, 2021 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology

Google’s “Get Back to What You Love” campaign incentivizes consumers to get vaccinated by painting a picture of a post-COVID world. Sentient Decision Science’s facial coding and implicit association technologies highlight how Google is putting world health over brand health.

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