The Emotional Intelligence on the Presidential Candidates Tracker
The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Determining the Efficacy of an Attack Ad Using Emotion AI
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Using Automated Behavioral Science to Empower the Market Research Industry
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.
Sentient to Present at the Insights Illuminated Conference
Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.
Using Implicit Measures to Uncover What Motivates Customers
Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.
Big Game LVII Ad Trends
With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.
