Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?
Highlights from IIeX Behavior US 2019. Dr. Reid reveals evidence of how facial coding with combined implicit research methods can put WOW! into research and provides real actionable intelligence for your customers.