Category: Consumer Decision Making

Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.

Will Smith’s Reputation Takes a Hit

The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.

Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience

Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.

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