We are so proud of the technology achievements that we were able to accomplish during this crazy year. So, we took a look back behind the scenes at the launch of our facial action coding platform Sentient Expression.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
New Match ad “Match Made In Hell” gets over 2 million views on YouTube in the first week. So, what did the audience feel about this 2020 love story?
Dr. Aaron Reid discusses the problems facing CMOs today. Revealing the new standard for forecasting marketing success using proven scientific measures.
Sentient uses behavioral science to examine the feelings of voters of the 2020 presidential election. Emotions are running high, so who are they favoring?
Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.