Category: Consumer Decision Making

Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.

How Sound Can Make or Break the Brand-Consumer Relationship

Is it possible to re-engineer the payment experience to mitigate negativity when we check out? Sentient reveals how sound impacts our feelings towards a purchase at GreenBook’s Insights that Work. This event spotlights the smartest researchers and most creative thinking in consumer insights. Presented by Joe Sauer, SVP, Managing Director, UK & EU at Sentient.

Getting What We Want Out of Our Messaging & How to Have It Done Overnight

Experts Sylvia Kinnicutt and Jeremiah Messer demonstrated our RAPID Subtext software during GreenBook’s Tech Showcase – Quant Division. The example they chose to analyze was the Alexa Echo ad from the Super Bowl “Alexa’a Body”.

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