Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
In today’s crowded digital landscape, it’s critical to understand your audience on social and streaming platforms. Join us live on Tuesday, October 29th for an engaging session that explores how automated behavioral science uncovers the insights that traditional analytics miss.
Sentient will be presenting alongside Made Music Studio at TMRE Orlando 2024. Meet us in our booth or join us on October 8th for a compelling discussion on sonic branding.
Sentient has been chosen to present our award-winning audio ad research at ESOMAR Congress 2024.
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.
While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.