Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?