WEBINAR ANNOUNCEMENT
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
Sentient showcases historical data on Super Bowl ads, using behavioral science to provide performance comparisons between past creative and compelling content from this year.
Event Overview
On Sunday, February 9th, viewers nationwide will tune in to Super Bowl LIX. The event’s widespread appeal attracts an impressive audience, with last year’s game drawing a record of 123.4 million across all platforms.
This reach offers brands the opportunity to stand out and make a significant impact on consumers. However, Big Game advertisements are a major investment and the bar for success is high. Brands must understand how to command attention and captivate, or risk being forgotten on game day.
So, what makes a Super Bowl ad great?
Is it the production value? A star powered cast? Witty punchlines? Since 2014, Sentient has covered the Big Game, using behavioral science to analyze ad performance for the top spots. Our vast implicit database contains a decade of ads across verticals allowing us to rank and compare Super Bowl winners and losers with remarkable accuracy. By harnessing the power of Emotion AI, we have leveraged this rich historical data to identify advertising best practices for game day spots.
Join us on Tuesday, February 11th at 12:00 pm EST for our annual Big Game webinar, where Dr. Aaron Reid will dive into the latest Super Bowl ad trends and insights. Highlighting standout examples from this year’s lineup, he’ll share the proven strategies that have helped brands achieve success. Don’t miss the opportunity to learn what tactics have shaped some of the most effective game day ads.
Attend the Webinar
Webinar Details
Registration required for the webinar.
Date: Tuesday, February 11, 2025
Start Time: 12:00 PM EST | 9:00 AM PST
Key Takeaways
- Review notable game day ads from prior years and examine the standout campaigns of 2025
- Explore the creative techniques shared by the most compelling and influential ads
- Discover the astounding predictive accuracy of Sentient’s Emotion AI-driven creative testing solution

By: Mia Noble
Creative Services Specialist