QUANTIFYING THE INTANGIBLE WORLD OF BRANDS

Narrate® is identifying & validating an advantaged narrative for brands around the globe.

Reveal True Brand Perceptions

Brand loyalty (whether behaviorally or attitudinally expressed) is generated when the brand triggers various associations interpreted to have greater personal and/or social meaning than a simple rational transaction.
Narrate identifies the most own-able perceptions implicitly associated with a brand, as well as the narrative meaning (story) most likely to generate near-term product bias & long-term loyalty for a brand.
Narrate can determine a story’s ability to drive incremental product purchase and identify the personal attachment to the brand among core target groups.

Uncovers the intangible meanings and drivers of brand loyalty.

Identifies own-able brand attributes & perceptions.

Validates narratives for the brand, consumers & culture providing greatest near term demand & long term loyalty.

Quantifies implicit brand perceptions (story ingredients).

Reveal the advantages for the brand and the strength of perceptions vs. the competition.

Detect ability to drive share through detailed opportunity mapping.

Uncover the best brand narrative.

Narrate identifies the most own-able perceptions implicitly associated with a brand, as well as the narrative meaning (story) most likely to generate near-term product bias & long-term loyalty for a brand.

  • Uncovers the intangible meanings & drivers of brand loyalty
  • Identifies own-able brand attributes & perceptions
  • Validates the narratives for the brand, consumers & culture providing the greatest near term demand & long term loyalty
  • Quantifies implicit brand perceptions (story ingredients)
  • Reveal the advantages for the brand and the strength of perceptions vs. the competition
  • Detect ability to drive share through detailed opportunity mapping
  • Determine a story’s ability to drive incremental product purchase and identify the personal attachment to the brand among the core target groups
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Reveal what is true, what is ownable and what is valuable.

Choice Loyalty Drivers
Narrate measures the statistical correlation between ownable perceptions & brand choice / loyalty.
Advantages by Brand
Narrate measures which attributes, perceptions, emotions, are more associated with a brand.
Competitive Implicit Brand Perceptions
Measures the strength of rational & implicit / emotional perceptions of each brand.
Brand Opportunities
Depicting the potential for each type of perception to be a driver of equity & brand performance.

Contact us for more information about Sentient Decision Science and our groundbreaking research.