measure the emotional impact of advertising
Subtext® is the only ad test that reveals how emotion changes the minds of consumers towards a brand.
Advanced Subconscious Research Methods
SUBTEXT AUTOMATES BEHAVIORAL SCIENCE BY COMBINING THESE CRITICAL SUCCESS METRICS
Measure interest level generated.
Online eye tracking with visual saliency analysis reveals the average percent of valid fixations during time-course of content exposure expressed as a percentile rank against normative benchmarks.
Measure the degree of emotional response.
Online facial coding technology indirectly measures the strength & valence averaging the degree of emotion expressed as a percentile rank vs. normative benchmarks.
Measure impact of brand recall & perceptions.
Sentient Prime® implicit platform measures speed & accuracy of brand recall as well as implicit perceptions revealing depth of memory encoding expressed as a percentile rank against normative benchmarks.
Measure impact of near-term demand.
Choice tests measure the percent difference in brand preference due to ad exposure calculated by equally weighting lift in near-term & long-term measures expressed as a percentile rank against normative benchmarks.
The Subtext research presentation compares & contrasts observations, synthesizes results, highlights key insights & provides recommendations for application.
Research Directors diagnose the pro’s and con’s of the ad.
Compares and ranks your ad against normative database.
Uncovers if the ad is memorable to different targets.
Discover what emotions are being invoked in the advertisement.
Reveal whether the ad increases desirability towards the brand.
Providing all implicit and explicit measures captured.
Subtext includes both predictive success metrics as well as frame-by-frame opportunities to optimize content.
Moment by moment Attention score & heatmap
Overall Affect of an ad measures positive valence
Reveal strength of Memory and the effects of ad exposure
Predict the Desirability of an Ad
Emotional Memory Analysis reveals valence of postive and negative outcome groups
Advanced Subtext visualizations reveals deeper insights
SUBTEXT WORKS ACROSS ALL CONTENT TYPES & PLATFORMS
Based on fundamentals of human behavior, Subtext metrics are media agnostic, and can assess many different types of communications channels.