harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
Saatva CMO Joe McCambley Joins Sentient for CMO Club Roundtable Discussion
According to USA Today, the online mattress business went from “nothing to a $1.5 billion dollar business in the blink of an eye.” The global mattress market was valued at $29.63 billion in 2021 and is expected to reach $42.84 billion in 2028. The...
Tracking the five generations to understand implicit attitudes
The QUIRKS event in Chicago provided us with some great insights this year, including Sentient and PureSpectrum who gave a new look into the true current attitudes of the U.S. populous by generation. This Generational Emotion Study combines System 1...
The Pride Behind Pride at IIEX Behavior
Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...
