harnessing behavioral science TO work for business

Comprised of people passionate about the application of behavioral science to business. 

Aaron Reid, Ph.D.

Founder & CEO

Dr. Reid is the Founder and Chief Behavioral Scientist of Sentient Decision Science, Inc., the world’s leading behavioral science based insights business.

We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.

Sentient puts WOW! into research and inspires IIeX EU

Sentient puts WOW! into research and inspires IIeX EU

By Sarah McCannMarch 6, 2020In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the...

Time for an about face on facial coding

Time for an about face on facial coding

By Aaron ReidMarch 3, 2020We launched our latest technology last week in Amsterdam at #IIEX. Sentient Expression® is a technology with multi-layered, deep learning AI. It creates valid and reliable inference data on the nature of emotions being...

For more information about Sentient Decision Science and our groundbreaking research please contact us.