harnessing behavioral science TO work for business

Comprised of people passionate about the application of behavioral science to business. 

We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.

Lay Low or Light It Up?

Lay Low or Light It Up?

WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.By Jeremy CloughMay 28, 2020Understanding the causal changes of your advertising on consumer emotions is key for marketing...

Uncover the Emotional Impact of COVID-19

Uncover the Emotional Impact of COVID-19

By Aaron ReidApril 23, 2020Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human emotional experience...

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