harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
Founder & CEO
Dr. Reid is the Founder and Chief Behavioral Scientist of Sentient Decision Science, Inc., the world’s leading behavioral science based insights business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
Learn how to feel what they feel to break through the noise.
By Jeremy CloughMarch 20, 2020Sentient Announces Free Webinar: From Conception to Completion: Perfecting the Creative Process Join host Dr. Aaron Reid, Founder & CEO, Sentient Decision Science on April 09, 2020, at 11 AM - 12 PM ET who will explain...
Sentient puts WOW! into research and inspires IIeX EU
By Sarah McCannMarch 6, 2020In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the...
Time for an about face on facial coding
By Aaron ReidMarch 3, 2020We launched our latest technology last week in Amsterdam at #IIEX. Sentient Expression® is a technology with multi-layered, deep learning AI. It creates valid and reliable inference data on the nature of emotions being...
