harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
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Sentient Decision Science and Made Music Studio to Discuss the Power of Sonic Branding at TMRE
EVENT ANNOUNCEMENTSentient's Dr. Aaron Reid Ph.D. & Made Music Studio's Lauren McGuire will showcase the significance of sonic branding during their combined presentation.EVENT DETAILSThe Market Research Event Insights IgnitedThe longstanding...
ESOMAR Congress 2024: A CEO’s Emotional Journey
Mind, Myth and Machine was the theme for this year's ESOMAR Congress in Athens, Greece. Inspired by the wisdom created and passed on from the minds that lived on the land where we congregated, the content of Congress challenged us to think in new...
Sentient’s “Audio Alchemy” Wins Gold at ESOMAR Congress
We are thrilled to announce Sentient Decision Science as the Gold winner of ESOMAR's Research Effectiveness Awards 2024.This award is a testament to our unwavering commitment to deliver innovative, impactful, and effective research solutions. The...
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