harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
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Evaluating the Performance and Future of Emotion AI
On Wednesday, February 28th, Dr. Aaron Reid of Sentient Decision Science presented to attendees of the 2024 Quirk's Event in Dallas, Texas. The event served as a pivotal platform for industry professionals to gather and exchange insights into the...
Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas
EVENT ANNOUNCEMENTDr. Aaron Reid pressure tests the transformative power of Emotion AI in Sentient's future-focused session.EVENT TICKETSThe Quirk's Event - Dallas 2024Event Overview Sentient Decision Science will be attending the Quirk's Event in...
Emotion AI Picks Winning Game Day Ads: A Webinar on Advertising Performance
Dr. Aaron Reid presents winning game day ads in Sentient's annual analysis.On February 14th, Dr. Aaron Reid hosted a webinar on ad performance and trends of the Big Game. Most Super Bowl ads struggle to be influential because of the importance brands...