harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
Sentient Hires Paige Denzler as Insights Manager
Sentient Decision Science is proud to announce our newest Insights Manager Paige Denzler. Paige’s knowledge market research and psychology will be a huge asset to the research team. Before joining Sentient, Paige was a marketing analyst at Amerifirst...
Sentient Hires Lisa Zellmer as SVP
Sentient Decision Science is proud to announce our new SVP, Lisa Zellmer. Lisa’s knowledge in market-focused insights and strategic decision making will be an asset to our customers. Prior to Sentient, Lisa held several strategic leadership roles in...
Using Implicit Measures to Uncover What Motivates Customers
What is implicit? Before understanding the relevance to incorporating implicit measures and methods within marketing research, it’s important to understand what implicit is–and how it varies from explicit. As explained within GreenBook’s Insights...
