harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
Lay Low or Light It Up?
WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.By Jeremy CloughMay 28, 2020Understanding the causal changes of your advertising on consumer emotions is key for marketing...
What We Know About Advertising During the COVID-19 Crisis
By Sarah McCannSome highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis and how consumer's are...
Uncover the Emotional Impact of COVID-19
By Aaron ReidApril 23, 2020Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human emotional experience...
