harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
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Sentient Labs Collaborates With Amazon Ads to Publish Audio Advertising Best Practices
Uncover the sonic elements that engage and motivate listeners in the latest publication from Sentient Labs. While sound has long been an important aspect to brand identity, the rise of audio streaming has given it new significance. As more and more...
Inside Out 2: Embracing Emotion in a World Dominated by AI
In the age of artificial intelligence, where algorithms and data dominate, Pixar's Inside Out 2 serves as a poignant reminder of the indispensable role emotions play in our lives. As we navigate this brave new world, understanding and integrating...
Did Apple’s Latest Ad Hit the Wrong Note?
Apple’s most recent advertisement, “Crush!” intended to demonstrate the numerous ways consumers could use the new iPad Pro, hoping to show the enormous breadth of traditional creative tools the tech company has embedded within the product’s thin...
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