harnessing behavioral science TO work for business

Comprised of people passionate about the application of behavioral science to business. 

We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.

Which Brand Won Big With Emotion at the Oscars?

Which Brand Won Big With Emotion at the Oscars?

One of the Advertising Industry’s biggest nights is behind us and by using our 24 hour ad testing tool, we are able to provide insight to CMO's on why some brand ads played better than others in the 2021 Oscars and how they can learn from the...

Empathy Versus Sympathy for the Aging Experience

Empathy Versus Sympathy for the Aging Experience

Using Emotional Intelligence to Improve the Well-being of Aging AdultsGlobally, adults 60+ are the group most affected by COVID-19, not only in terms of the number of infections, but also in terms of disruptions to daily routines, the care and support...

Which Brands Will Win Big on Oscar Night?

Which Brands Will Win Big on Oscar Night?

The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence? Sentient is joining The CMO Club to present how science not opinions are...

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