harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
Determining the Efficacy of an Attack Ad Using Emotion AI
Within the political sphere, it isn’t always Democrats versus Republicans. Political parties can also have internal disagreements that lead to discord among candidates. The nature of political campaigns is to emphasize the value of a target candidate;...
Using Automated Behavioral Science to Empower the Market Research Industry
On Friday, May 12th , Dr. Aaron Reid of Sentient Decision Science presented to attendees of the Insights Illuminated Market Research Conference in Boston. Dr. Reid first contextualized the progression of behavioral research by providing a recent...
Sentient to Present at the Insights Illuminated Conference
EVENT ANNOUNCEMENTAs a leader in the transformation of the market research industry, Sentient Decision Science will present on Emotion AI technology at the Insights Illuminated conference.EVENT TICKETSThe 2023 Insights Illuminated ConferenceEvent...
