harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
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Winning Big on Game Day: A Webinar on Super Bowl Ad Performance
What are four best practices for developing a high-impact Super Bowl ad that excels in both Engagement and Influence? Tapping into Sentient's expansive historical database, AI delivered valuable insight into this question. On Tuesday, February 11th,...
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
WEBINAR ANNOUNCEMENTSentient showcases historical data on Super Bowl ads, using behavioral science to provide performance comparisons between past creative and compelling content from this year.REGISTER NOWEvent Overview On Sunday, February 9th,...
Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact
What is the impact of audio in our digital interactions and experiences?Dr. Aaron Reid and Lauren McGuire explore this topic together. Reid and McGuire took to the stage on Tuesday, December 3rd at TMRE 2024 in Orlando, Florida. The highly anticipated...
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