harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
Founder & CEO
Dr. Reid is the Founder and Chief Behavioral Scientist of Sentient Decision Science, Inc., the world’s leading behavioral science based insights business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
Sentient awarded for innovation in GRIT’s Top 50!
By Jeremy CloughJuly 11, 2019We’re excited to announce that Sentient Decision Science has once again been awarded with the Greenbook Industry Trends (GRIT) Report 50 Most Innovative in Market Research for the 4th year in a row! The 2019 Greenbook...
Beware Amara’s Law: Musings on the 2019 ESOMAR Congress
By Joe SauerNovember 8, 2019For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide. For its...
Reveal the subconscious impact of quick ad exposures within social media.
By Sarah McCannOctober 29, 2019Sentient really enjoyed being part of the 2019 Digital Marketing Symposium at UNH. There were many friends present within the marketing industry speaking like HubSpot and Hill Holiday just to name a few. There were also...
The Sounds of Safety
By Sarah McCannOctober 8, 2019It feels good to be recognized. As ESOMAR (European Society for Opinion and Market Research) held its annual congress last month, Director General Finn Raben Picked Sentient’s award winning research on “The Sound of the...
