harnessing behavioral science TO work for business

Comprised of people passionate about the application of behavioral science to business. 

We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.

The Pride Behind Pride at IIEX Behavior

The Pride Behind Pride at IIEX Behavior

Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...

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