harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
The Pride Behind Pride at IIEX Behavior
Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...
Sentient Hires John Kenefic as Senior Director of Research Technologies
Sentient Decision Science is proud to announce the hiring of John Kenefic as our Senior Director of Research Technologies. John is responsible for overseeing all of our research products and making sure that they are running smoothly and...
Understanding Advertising’s Impact on Supporting Pride Month
As we look back at advertising during Pride Month, we wanted to understand how brands' support of Pride Month impacts the changes in how we feel towards the LGBTQ+ community. We took a look at many ads that tried different approaches to convey their...
