harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
Understanding Advertising’s Impact on Supporting Pride Month
As we look back at advertising during Pride Month, we wanted to understand how brands' support of Pride Month impacts the changes in how we feel towards the LGBTQ+ community. We took a look at many ads that tried different approaches to convey their...
The Emotional and Cultural Impact of Yoga on Aging Adults
Sentient Decision Science recently partnered with Breathe Happy and the UK’s National Innovation Centre for Ageing (NICA) to conduct research on how the practice of yoga affects the well-being of aging adults. Through Sentient’s implicit association...
The Emotion Behind “Get Back What You Love”
After 15 months of quarantine, it finally feels like normal is making a comeback. The pandemic turned the entire world inside out, unleashing a torrent of emotions, but according to Google, hope is the emotion that is front and center. Google is...
