harnessing behavioral science TO work for business
Comprised of people passionate about the application of behavioral science to business.
We are psychologists, neuroscientists, innovation insight leaders, market researchers, statisticians, brand experts and marketing professionals.
TikTok Ad Campaign Examined With RAPID Subtext
By Sarah McCannSeptember 21, 2020 At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the...
Evidence Based Decision Making – IIeX North America 2020
By Jeremy CloughSeptember 16, 2020 At the GreenBook IIeX North America event Dr. Aaron Reid shed some light on the current challenges facing traditional opinion-based research methods. Describing how brands are still making important decisions based...
Behavioral Science for This Moment – IIeX Behavior 2020
By Sarah McCannJuly 24, 2020The Sentient team made a compelling case at IIeX Behavior 2020 for combining social and business metrics to gain a deeper understanding of how advertising can impact inclusivity to a large crowd from around the globe....
