Reveal the Relationship Between Sound and Behavior
Measure consumers’ emotional responses toward music, audible logos, UX/UI, and voiceovers to evaluate sonic branding and understand your audience.
Overview
Features
Outputs
Quantify the True Impact of Audio With SonicPulse
The Most Advanced Sonic Testing Solution in Market
Product Overview
Developed through the combined expertise of Sentient Decision Science and Made Music Studio, our SonicPulse® research tool provides unparalleled insight into audio assets. SonicPulse quantifies the impact of sound on the conscious and nonconscious mind, delivering scientific evidence on the performance of your sonic assets.
Benefits
- Isolates and quantifies the true emotional response to music and sounds
- Measures the strength of subconscious associations between sounds, music, and brands
- Determines whether sounds are conveying their intended meaning
How It Works
SonicPulse combines the rational and emotional drivers of decision-making to evaluate a sound’s ability to motivate audiences.
Reveals the appeal of your sonic asset
Benchmark your sound against the naturally occurring and designed sounds on the Sonic Humanism Spectrum. The spectrum measures the audience’s implicit emotional response to your audio stimuli and places it in the context of a wide range of sonic experiences, from the grating sound of nails on a chalkboard to the harmonies of birdsong.
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Connects to the largest sonic testing database
Sounds are ranked among all tested assets—visual, auditory, olfactory—in Sentient’s extensive Implicit Emotional Appeal Normative database. With 1.5 billion subconscious associations in the database, brands can ascertain whether their sound is positively or negatively received by audiences.
Quantifies changes in brand assocations
Uncover the “why” behind your sound’s success. Sentient Prime measures the strength of automatic association between your sonic and visual logo lockup and key attributes or emotions from the Sentient 26. This allows brands to determine which sonic asset best delivers on their core traits and which may be reinforcing old perceptions that hurt them.
Features
SonicPulse delivers unparalleled behavioral insights on Engagement and Influence, allowing you to make informed decisions on the true emotional response to music and sounds.
Engagement
- Which sonic assets most effectively amplifies the distinction between your brand vs. others in your competitive set?
- Which sonic assets most effectively communicate the attributes or emotions central to your brand identity?
Influence
- Which sonic asset most effectively drives intent to engage?
Key Measures:
- Implicit Emotional Appeal
- Implicit Uniqueness of Fit with Brand vs. Competitors
- Discrete Choice Testing
- Automatic Attribute Associations
Case Study
To learn how Sentient helps businesses improve their audio ad performance, check out our work with Nissan.
Outputs
In-depth analysis on the performance of your sonic assets.
Scorecard
Additional Insights:
The Sonic Humanism Spectrum
- Brand Attribute Associations
- Brand Anthem Emotional Profile Analysis
Brand Distinction Analysis
- Lift in Brand Preference
- Open-ended Responses
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