REVEALING THE TRUE IMPACT OF CLAIMS
Affirm® uses implicit science to quantify the emotional & often unexpected impact claims have on your business & your brand.
With Affirm you can predict and optimize the impact of product claims on brand choice.
Using science not surveys to reveal consumer preference.
Even rationally constructed- arguments / communication (like product claims) work at an emotional level, and/or influence indirectly.
Information provided at the point of decision can be more effective / efficient than advertising..
How it works.
Since design works at the implicit level, its impact can only accurately be quantified by using true implicit tools and techniques. Affirm® quantifies the impact of package & design cues on implicit perceptions, emotions and choice.
- Using science to quantify the emotional & often unexpected impact of claims
- Accurately predicts claim potential through analyzing implicit appeal & emotional preference
- Uncovering the changes in preference with claims & message
- Optimizes the impact of product claims
Precision Price Elasticity based on claims.
Affirm delivers clear performance metrics.
Strength of Implicit Personal Connection
Share/Preference Impact by Claim
Impact of Messages on Equity-drivers
Price Elasticity by Claim