Welcome to the new world of understanding.
Who We Are
As the leading provider of emotional intelligence for organizations, Sentient Decision Science is dedicated to uncovering the drivers of behavior to improve the human condition. Our research uses the most advanced methods and technology available, including patented AI. To learn more about what we do, check out our company page.
We believe the automation of behavioral science gives insight professionals the luxury of Sentience. The more we automate, the greater our capacity for empathizing with the human condition.
1.5B+ measures of subconscious association data
140 countries & 40+ languages
20,000+ ads tested using Emotion AI with real consumers
10+ years, hundreds of thousands of consumer judgements correlated with brand sales data
PoE model captures significant brand influence 2.5X more often than explicit measures
Independently validated by clients in the top 200 advertisers