Sentient’s Insights Platform uses proven behavioral science and neuroscience technology to measure both conscious and subconscious responses to creative content in real-world environments. Available in over 140 countries, the platform captures authentic consumer behavior and in-the-moment emotional reactions with exceptional sensitivity and accuracy. By partnering with the industry’s leading panel providers and applying standardized, validated methodologies, Sentient delivers high-quality data that reflects your target audience and reliably predicts real-world preferences and purchase behavior.

Sentient’s patented implicit technology is designed to ensure the highest level of data integrity by verifying authentic human participation and filtering out bots, fraudulent respondents, and low-quality responses. By measuring subconscious attitudes and emotional reactions that traditional surveys often miss, our technology captures genuine human behavior and delivers deeper, more reliable insights. The result is cleaner data, more accurate predictions, and greater confidence that every decision is based on real people—not automated or manipulated responses.

• Insight products that expertly combine eye tracking, facial action coding and implicit association technology
• AI performance prediction
• Creative diagnostic tools
• Asset comparison tools
• Meta-analyses for advanced understanding of engagement and influence
• Category level insights on creative effectiveness
• Weekly advertising case studies within Subtext Scorecard™

Note: services listed above vary depending on level of subscription.

With our implicit products you can finally uncover how your communication influences buying decisions.

Don’t take our word for it. Just ask our customers about the impact we can have on marketing preformance.