TAKING THE SUBJECTIVITY OUT OF PACKAGE DESIGN
Pulse® quantifies the impact of package design on implicit perceptions, emotions & choice.
Pulse uncovers the impact of package design on implicit perceptions, emotions and choice.
Most of our decisions rely primarily on extrinsic cues vs. intrinsic qualities. Design is effective because it communicates and influences implicitly – at the level of subconscious meaning and emotion.
Pulse answers the fundamental questions needed for choosing an effective design.
Uncovering if your package is recognizable. Improving intended perceptions and increasing product demand.
- Uncover visual salience & memorability by element
- Reveal differences in implicit perceptions by variation
- Find relationships between visually-salient elements & implicit product perceptions
- Show the strength of implicit perceptions generated by current packaging
- Results of package design changes on current perceptual advantages
- Impact of changes in package design on explicit liking & emotional appeal
- Find preference for products relative to competitors
- Package changes on product preference at a given price with price elasticity
- Likely sources of volume for the increases/decreases in preference
- Estimated market impact of various package designs
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