Founder and Chief Behavioral Scientist
Dr. Reid is the Founder and CEO of Sentient Decision Science, Inc., the world’s leading behavioral science based insights business.
A published expert in how emotion influences choice, Dr. Reid’s mathematical models of human decision making are the new standard for forecasting the success of new product launches, ad virality, and marketing communication impact.
Dr. Reid founded Sentient to make the visionary advances from the behavioral sciences practical for business. Sentient has created globally scaled technologies that capture the automatic, emotional response to stimuli. Sentient Pnme® Implicit Research Technology has won awards for business impact, has been translated into 40+ languages, and has measured over 350 million consumer subconscious associations in the past 2 years alone.
March 3rd, 2020Aaron Reid
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the indu [...]
February 6th, 2020Aaron Reid
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?
December 5th, 2019Aaron Reid
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the br [...]
April 9th, 2015Aaron Reid
Quantifying consumer emotions through implicit research technology can improve predictive accuracy a [...]
April 8th, 2015Aaron Reid
Do implicit associations affect sales? We used mobile implicit research tech to conduct a live produ [...]