DOWNLOADEmotion as a Tradeable Quantity

Aaron Reid, Ph.D. & Claudia Gonzalez-Vallejo, Ph.D.

Learn how psychological emotional responses can be combined with symbolic information to predict preferences.

Written in part by Sentient’s Chief Behavioral Scientist Dr. Aaron Reid, “Emotion as a Tradeable Quantity” is a foundational publication that details Sentient’s original experimental work and demonstrates how psychophysiological measurement of emotional arousal can be combined with cognitive trade-off to better predict preferences.

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Emotion as a Tradeable QuantityAaron Reid, Ph.D. & Claudia Gonzalez-Vallejo, Ph.D.

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