The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Author: Aaron Reid
The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.
Sentient uses behavioral science to examine the feelings of voters of the 2020 presidential election. Emotions are running high, so who are they favoring?
We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.
The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.