The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.
Author: Aaron Reid
Sentient Decision Science, Inc. to allow free access to Sentient Prime® for studying the emotional effects of COVID-19. Non-profit researchers can now access the most advanced implicit platform to understand the impact that coronavirus is having on our behaviors.
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.
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