Sentient Decision Science, Inc. to allow free access to Sentient Prime® for studying the emotional effects of COVID-19. Non-profit researchers can now access the most advanced implicit platform to understand the impact that coronavirus is having on our behaviors.
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?
Does an ad that evokes negative emotion while consumers are watching influence perceptions of the brand after they’re done watching?
