Is it possible to re-engineer the payment experience to mitigate negativity when we check out? Sentient reveals how sound impacts our feelings towards a purchase at GreenBook’s Insights that Work. This event spotlights the smartest researchers and most creative thinking in consumer insights. Presented by Joe Sauer, SVP, Managing Director, UK & EU at Sentient.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Joe Sauer, SVP, Managing Director, UK & EU at Sentient to present at NPD. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand.
Experts Sylvia Kinnicutt and Jeremiah Messer demonstrated our RAPID Subtext software during GreenBook’s Tech Showcase – Quant Division. The example they chose to analyze was the Alexa Echo ad from the Super Bowl “Alexa’a Body”.
Sentient joins Ad Age for post game wrap up analysis on how emotion played in the Big Game of advertising.
Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a post game advertising analysis.
We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.