Category: Human Emotion & Motivation

Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.

Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing

Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion intelligence platform, Dr. Aaron Reid will demonstrate how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.

Will Smith’s Reputation Takes a Hit

The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.

For more information about Sentient Decision Science and our groundbreaking research please contact us.