We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation discusses how parametric studies can tell us how much things can actually change in response to extreme situations in this Sentient Decision Science Lab publication.
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to confront today.
Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.