Category: Human Emotion & Motivation

Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.

Determining the Efficacy of an Attack Ad Using Emotion AI

by Mia Noble | May 26, 2023 | Ad Testing, Advanced Research Methods, Consumer Decision Making, Human Emotion & Motivation, Implicit Research Technology

Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.

Using Automated Behavioral Science to Empower the Market Research Industry

by Mia Noble | May 12, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Human Emotion & Motivation, Implicit Research Technology

Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.

Implicit Bias Testing Using Emotion AI

by Mia Noble | Apr 6, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology

Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.

Using Implicit Measures to Uncover What Motivates Customers

by Mia Noble | Feb 28, 2023 | Ad Testing, Advanced Research Methods, Consumer Decision Making, Human Emotion & Motivation, IAT, Implicit Research Technology

Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.

Big Game LVII Ad Trends

by Mia Noble | Feb 16, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Human Emotion & Motivation

With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.