Sentient Decision Science to present at this year’s Global Produce & Floral Show in Orlando on the psychology of the consumer.
Category: Human Emotion & Motivation
Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.
Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion intelligence platform, Dr. Aaron Reid will demonstrate how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX.
The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.
Dr. Reid Provides Commentary on the End of Behavioral Science MRX Trade-Offs Between Efficiency & Validity in GRIT Insights Practice Report
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report.