Sentient to Attend ESOMAR Congress as Research Effectiveness Awards Finalist
Sentient has been chosen to present our award-winning audio ad research at ESOMAR Congress 2024.
Category: Ad Testing
Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Sentient Labs Collaborates With Amazon Ads to Publish Audio Advertising Best Practices
Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.
Did Apple’s Latest Ad Hit the Wrong Note?
While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.
Evaluating the Performance and Future of Emotion AI
Watch Dr. Aaron Reid’s presentation on the validity, sensitivity, and future of Emotion AI at the Quirk’s Event in Dallas.
Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas
Sentient is presenting at the Quirk’s Event in Dallas this year! Within our future-focused session, Dr. Aaron Reid will examine the predictive capabilities and potential of Emotion AI. Attending the event? Catch the presentation live on Wednesday, February 28th at 9:00AM.