The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Category: Ad Testing
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.
Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
Learn what makes a research technique implicit and what the benefits of collecting implicit data are for marketing research.