Examining decision-making behavior during a crisis might seem like a bad idea right now for brands & researchers. Sentient takes a look at the reasons why you should.
Category: Ad Testing
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Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.
For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Google’s Loretta ad was emotional but was it a winner at the Super Bowl?