The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.
Category: Implicit Research Technology
Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
Mind the gap: Tracking the five generations to understand implicit attitudes with Arianne Larimer from PureSpectrum and Dr.Aaron Reid from Sentient Decision Science at The Quirks Event 2021.
How did brands celebrate Pride Month? Our RAPID Subtext ad testing measures the impact advertising had on supporting the LBGTQ+ community.
Google’s “Get Back to What You Love” campaign incentivizes consumers to get vaccinated by painting a picture of a post-COVID world. Sentient Decision Science’s facial coding and implicit association technologies highlight how Google is putting world health over brand health.
One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.