Category: Implicit Research Technology

Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.

Determining the Efficacy of an Attack Ad Using Emotion AI

by Mia Noble | May 26, 2023 | Ad Testing, Advanced Research Methods, Consumer Decision Making, Human Emotion & Motivation, Implicit Research Technology

Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.

Using Automated Behavioral Science to Empower the Market Research Industry

by Mia Noble | May 12, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Human Emotion & Motivation, Implicit Research Technology

Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.

Sentient to Present at the Insights Illuminated Conference

by Mia Noble | May 9, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Facial Coding, Implicit Research Technology

Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.

Implicit Bias Testing Using Emotion AI

by Mia Noble | Apr 6, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology

Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.