Category: Implicit Research Technology

Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.

Join us at Brandingmag’s Masterclass

Hyundai for their prototypes. Frito-Lay for their packaging. The National Cancer Institute for their ad campaigns. These are just some of the brands whose creatives have adopted neuromarketing as a key step in their processes. Why? Because to make a creative concept bulletproof, you must predict the future and so far, there’s no better crystal ball into consumer behavior than their immediate reactions to external stimuli.

Join us at IIEX North America 2022

Excited to get back on stage, Dr. Aaron Reid CEO and Founder of Sentient will be presenting “The New Normal: The Golden Age of Research Tech is Here” at IIEX NA in Austin. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups, consumer brands, and data enthusiasts together to discover the future of the insights industry.

Will Smith’s Reputation Takes a Hit

The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.

Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience

Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.

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