Reflect on Super Bowl LVI ad trends and see how Sentient uses Emotion AI to rank the highest performing game day ads.
Category: Implicit Research Technology
Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
Join us on Tuesday, February 14th at 12pm EST to find out the emotional impact of Super Bowl LVII’s ads.
Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.
Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion intelligence platform, Dr. Aaron Reid will demonstrate how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.
Dr. Aaron Reid presented a brief history on the reasons why non-conscious measures are growing rapidly in popularity due to the limitations of traditional research methods at the recent IIEX North America 2022 conference in Austin, TX.
Hyundai for their prototypes. Frito-Lay for their packaging. The National Cancer Institute for their ad campaigns. These are just some of the brands whose creatives have adopted neuromarketing as a key step in their processes. Why? Because to make a creative concept bulletproof, you must predict the future and so far, there’s no better crystal ball into consumer behavior than their immediate reactions to external stimuli.