Sentient to Attend ESOMAR Congress as Research Effectiveness Awards Finalist
Sentient has been chosen to present our award-winning audio ad research at ESOMAR Congress 2024.
Category: Implicit Research Technology
Blog posts on implicit research technology Sentient Decision Science, a global leader in implicit research.
Relying on A/B Testing Is Riskier Than You Think: Avoid Turning Your Brand Into Clickbait
Despite its popularity, A/B testing is rarely successful. Learn why brands are turning to automated behavioral science for deeper insight into their advertisement’s performance.
Inside Out 2: Embracing Emotion in a World Dominated by AI
Inside Out 2 reminds us of the importance of emotions in driving growth, connection, and the decisions we make. With growing concerns about AI advancements and the future of empathy, Sentient reflects on the ways technology can enhance the human experience.
Did Apple’s Latest Ad Hit the Wrong Note?
While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.
Evaluating the Performance and Future of Emotion AI
Watch Dr. Aaron Reid’s presentation on the validity, sensitivity, and future of Emotion AI at the Quirk’s Event in Dallas.
Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas
Sentient is presenting at the Quirk’s Event in Dallas this year! Within our future-focused session, Dr. Aaron Reid will examine the predictive capabilities and potential of Emotion AI. Attending the event? Catch the presentation live on Wednesday, February 28th at 9:00AM.