Category: Brands & Branding

Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.

Using Automated Behavioral Science to Empower the Market Research Industry

by Mia Noble | May 12, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Human Emotion & Motivation, Implicit Research Technology

Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.

Sentient to Present at the Insights Illuminated Conference

by Mia Noble | May 9, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Facial Coding, Implicit Research Technology

Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.

Implicit Bias Testing Using Emotion AI

by Mia Noble | Apr 6, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Expressions, Facial Coding, Human Emotion & Motivation, IAT, Implicit Research Technology

Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.

Big Game LVII Ad Trends

by Mia Noble | Feb 16, 2023 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Human Emotion & Motivation

With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.