Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Category: Brands & Branding
Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
The non-conscious measurement tools that were once deemed not appropriate for answering the most important questions, are now the only measurement tools that can give us the evidence we need: on whether exposure to marketing reinforces or reduces stereotypes.
Do your advertisements improve inclusivity? This Sentient IIEX Forward 2020 Masterclass presented by Dr. Aaron Reid explains how to combine business and social metrics into insights that matter.
Dr. Reid demonstrates the need for measuring both business and social KPI’s to be successful in todays environment.