Some brands reach iconic status and simply stop evolving – just ask anyone who invested in Remington, or Kodak, or Compaq over the years. Other brands understand that the very…Read More
In this interview, Brendan Cooney, Director of Research at Sentient, talks about how implicit research reveals the emotional meaning of creative and emphasizes the importance of placement. Brendan explains how…Read More
If you missed us at TMRE in Orlando, Florida, don’t worry. We have the full Sentient lecture: “Putting Emotion Into The Equation”! Aaron A. Reid, Ph.D., Chief Behavioral Scientist, and…Read More
A CROWDED HOUSE If you’re someone who likes to imagine new product ideas or to invent new uses for existing brands, imagine what fun you would have working with brands…Read More
Cyrus McCandless Director of Behavioral Science discusses how Sentient Prime the was used to track brand equity over time. Sentient Prime provides instant market research insights to help you understand consumer…Read More
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.
Are you ready for IIeX 2016 EU? March 3-4 marks another edition of the Insight Innovation Exchange’s European event, where researchers, CEOs, and consultants from all over the world will gather in Amsterdam for an “insights…Read More
Our journey from the early 2000s on making insights from the behavioral sciences practical and accessible for business has been intellectually stimulating and exceptionally rewarding. As the applied consumer neuroscience market…Read More