Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Join us for our annual Big Game webinar, where we will delve into the performance of notable Super Bowl ads, leveraging Sentient’s rich historical data to provide insightful comparisons and analysis.
Sentient and Made Music Studio presented at TMRE 2024 on Tuesday, December 3rd, engaging attendees with real-world examples of sound’s impact in advertising.
Sentient’s presentation with Insight Platforms offers an in-depth explanation of the behavioral science measures behind our Emotion AI platform. Learn how we evaluate advertising performance in the social and streaming age.
Sentient will be presenting alongside Made Music Studio at TMRE Orlando 2024. Meet us in our booth or join us on October 8th for a compelling discussion on sonic branding.
Experience ESOMAR Congress through the lens of a CEO and learn how insights professionals are discussing the opportunities and challenges around AI. Dr. Aaron Reid’s synopsis of presentations offers a unique perspective into the emotions and themes of the event.
Following Dr. Cyrus McCandless and Dr. Aaron Reid’s successful presentation of Sentient’s innovative audio advertising research, Audio Alchemy was selected as the Gold winner for ESOMAR’s Research Effectiveness Awards 2024.