Category: Brands & Branding

Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.

Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing

Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion intelligence platform, Dr. Aaron Reid will demonstrate how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.

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