Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Sentient Labs publishes a new paper alongside Dr. Cyrus H. McCandless about the practical utility of properly-executed Automated Facial Expression Recognition for creative optimization.
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.
Sentient Decision Science to present “The New Normal: The Golden Age of Research Tech is Here” at the Insights Illuminated conference in Boston.
Watch the TEDxBeaconStreet talk by Vernā Myers along with Sentient’s IIeX Behavior 2020 presentation to understand implicit bias and how to test for it within advertising.
With significant viewership and popular entertainment at this year’s Big Game, brands were everywhere. Learn about emerging and familiar advertising trends and themes of the 2023 Big Game.
Watch Sentient’s recent webinar to discover how we use Emotion AI to examine the effectiveness of Big Game ad spots.