Sentient Labs Publishes New Paper: “It’s Written All Over Your Face”

By Mia Noble
December 15, 2023

Download the latest publication from Sentient Labs on the use of Facial Action Coding.

Dr. Cyrus H. McCandless addresses the correct application of Automated Facial Action Coding and its value to market research. This paper underscores the role of FACS and its utility as a game-changing tool for brands wanting to create content that engages and resonates with consumers.

Learn how Emotion AI technology can be harnessed to measure real-time audience responses at scale and fine-tune creative strategies.

Key Takeaways:

  • Understand the strengths and limitations of Facial Action Coding
  • Recognize Dr. Paul Ekman’s role in developing the Facial Action Coding System
  • Learn how FACS can optimize content across a multitude of platforms/formats to accurately predict the success of creative

Download Paper

It's Written All Over Your Face Cover

From the Whitepaper

“While the reliability of facial movements as indicators of emotional experience has always had its challengers, correct implementation of FACS has proven its worth empirically over thousands of real-world tests.”

– Dr. Cyrus H. McCandless, Ph.D.

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Mia Noble


Creative Services Specialist

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