DOWNLOAD PAPER

It's Written All Over Your Face

Cyrus McCandless

It’s Written All Over Your Face

Dr. Cyrus McCandless discusses how creative teams can use advanced behavioral science research like FACS data to improve ad effectiveness by understanding real-time audience experiences. FACS data, when harnessed effectively, enables brands to refine creative assets by revealing real-time audience experiences, empowering creatives to pinpoint moments that drive engagement and alter attitudes.

Sign up to download.

It's Written All Over Your Face Cyrus McCandless

Download File

Contact us for more information about Sentient Decision Science and our groundbreaking research.