We are so proud of the technology achievements that we were able to accomplish during this crazy year. So, we took a look back behind the scenes at the launch of our facial action coding platform Sentient Expression.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
New Match ad “Match Made In Hell” gets over 2 million views on YouTube in the first week. So, what did the audience feel about this 2020 love story?
Dr. Aaron Reid discusses the problems facing CMOs today. Revealing the new standard for forecasting marketing success using proven scientific measures.
Sentient uses behavioral science to examine the feelings of voters of the 2020 presidential election. Emotions are running high, so who are they favoring?
We exposed a sample of over 1,200 US participants to 2 minutes of debate recap video from CNN and Fox News that were framing up the results for viewers/readers on Wednesday morning after the debate. In a simple pre/post scientific design, we measured attitudes toward each candidate before and after exposure.
Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.