Category: Advanced Research Methods

Advanced research methods for market researchers | blog posts from Sentient Decision Science

Saatva CMO Joe McCambley Joins Sentient for CMO Club Roundtable Discussion

The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.

The Emotion Behind “Get Back What You Love”

Google’s “Get Back to What You Love” campaign incentivizes consumers to get vaccinated by painting a picture of a post-COVID world. Sentient Decision Science’s facial coding and implicit association technologies highlight how Google is putting world health over brand health.

Which Brand Won Big With Emotion at the Oscars?

One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.

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