EVENT ANNOUNCEMENT
Sentient to Present on the Future of AI & Human Insight at FEI
Dr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.
Front End of Innovation 2025
Event Overview
Sentient Decision Science will be attending the Front End of Innovation (FEI) conference from May 19th-21st. For over two decades FEI has united industry professionals in its efforts to advance the understanding and applications of human intelligence. This hands-on, dynamic conference will give registrants the opportunity to experiment, collaborate, and network through a variety of formats.
In addition to Sentient’s presence in the expo hall, Dr. Aaron Reid will join this year’s esteemed speaker lineup, helping kick off presentations on day one.
Brands Attending
Capital One
Clorox
Colgate-Palmolive
Edward Jones
Ferrero
Kimberly-Clark
Mars Wrigley
Mary Kay
Microsoft
Nestle
Ocean Spray
PepsiCo
Pfizer
Progressive Insurance
Starz
The JM Smucker Co
Procter & Gamble
Visa
Volvo Group
Welch’s
Emotional Connection
Why GenAI Needs Continuous Insight Into Real Human Behavior
In this thought-provoking session, Dr. Aaron Reid examines the promise and pitfalls of using synthetic data in new product development. With the rapid adoption of GenAI models, emotional insights are increasingly valuable. Discover how continuous sampling of real human desire through automated behavioral science, uncovers hidden attitudes, enhances predictive accuracy and accelerates innovation.
Key Takeaways
- Learn how AI and implicit technology uncovers whitespace opportunities and reduces risk—identifying unmet consumer needs and hidden drivers of choice
- Investigate the power of continuous testing in innovation, elevating message performance, accelerating learning, and optimizing new product launch campaigns
- Explore how AI is reshaping market research, delivering deeper insight into human motivation and driving smarter, more impactful brand decisions
- Discover how Insights roles will increase, not decrease, in value as Generative AI models are adopted by brands.
If you’re going to be at the event, we’d love to connect with you. Contact us at info@sentientdecisionscience.com or stop by Booth #18!
Session Speaker
Dr. Aaron Reid
Founder & CEO
Sentient Decision Science
Attend the Event
FEI Details
Registration required for admittance.
Dates: May 19-21, 2025
Event Start Time: 8:00 AM
Location: Omni Boston Hotel at the Seaport
Session Details
Date: May 19, 2025
Time: 11:00 AM – 11:30 AM EST
Track: Excellence & Best Practice
By: Mia Noble
Creative Services Specialist
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient’s Commitment to Insights Based on Real Human Data
The heightened adoption of synthetic data sources, coupled with recent accusations of direct survey response fraud, have increased concerns over the credibility and practical utility of data within the insights industry. We believe that it is critical...
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