For Valentine’s Day, the team at Sentient was curious. What United States brands would score the highest for emotional appeal? To do this we look to behavioral science to help us measure the irrational connections we have towards brands.
Author: Jeremy Clough
Vice President, Product & Marketing Strategy
Highlights from IIeX Behavior US 2019. Dr. Reid reveals evidence of how facial coding with combined implicit research methods can put WOW! into research and provides real actionable intelligence for your customers.