One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.
Author: Jeremy Clough
Sentient Decision Science’s emotion intelligence technology is providing a deeper understanding of the mental effects of yoga and the universe of machine interpretation of human factors associated to well-being.
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?
Is it possible to re-engineer the payment experience to mitigate negativity when we check out? Sentient reveals how sound impacts our feelings towards a purchase at GreenBook’s Insights that Work. This event spotlights the smartest researchers and most creative thinking in consumer insights. Presented by Joe Sauer, SVP, Managing Director, UK & EU at Sentient.
Joe Sauer, SVP, Managing Director, UK & EU at Sentient to present at NPD. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand.