Sentient Consults on ARF Paper “New Research Methods to Strengthen the Impact of Advertising Creative”
Sentient consults on new The ARF Creative Council research about the methods we use to improve advertising effectiveness.
Author: Jeremy Clough
SVP Brand & Product Strategy
Understanding How to Motivate Healthy Choices by Examining the Current Psychology of Consumers
Watch Dr. Aaron Reid at the Global Produce & Floral Show in Orlando discussing the current psychology of the consumer.
Somewhere Over the Rainbow – Pride 2022 Webinar
Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.
Tracking the five generations to understand implicit attitudes
Mind the gap: Tracking the five generations to understand implicit attitudes with Arianne Larimer from PureSpectrum and Dr.Aaron Reid from Sentient Decision Science at The Quirks Event 2021.
Which Brand Won Big With Emotion at the Oscars?
One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.