Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.
Author: Jeremy Clough
Mind the gap: Tracking the five generations to understand implicit attitudes with Arianne Larimer from PureSpectrum and Dr.Aaron Reid from Sentient Decision Science at The Quirks Event 2021.
One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.
Sentient Decision Science’s emotion intelligence technology is providing a deeper understanding of the mental effects of yoga and the universe of machine interpretation of human factors associated to well-being.
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?