Somewhere Over the Rainbow – Pride 2022 Webinar

By Jeremy Clough
July 14, 2022

Dr. Aaron Reid demonstrates how Sentient’s technology pinpoints the emotionally-charged moments and how consumers are influenced after viewing Pride 2022 ads.

Watch the webinar “Somewhere Over the Rainbow: How Marketers Can Support Pride Month and Avoid Rainbow-Washing”. Sentient Decision Science Founder and CEO Dr. Aaron Reid analyzes Pride Month advertising with behavioral science technology that provides insight into what people feel, not what they say. For Pride adverting measuring success with science is crucial to understand consumer attitudes and to uncover the real impact on the brand. Leveraging Sentient Insights’ emotion intelligence platform, Dr. Reid examines Calvin Klein “Anthem – This is Love”, Converse “Found Family”, Kaiser Permanente “Theophilus Little”, and The North Face “Summer of Pride” to reveal why some campaigns were successful in increasing brand appeal while improving how we feel about the LGBTQ+ community.

Our subscribers of the Sentient Insights platform get full access to all Pride ads tested and the Pride Advertising Effectiveness Report. This report provides our customers with deeper analysis to improve their inclusivity communication strategies. Reach out to schedule a demo and experience the power of automated behavioral science with Sentient Insights.

  • Share Insight
Jeremy Clough

By:

SVP Brand & Product Strategy

Emotion AI Ranks the Top 3 Super Bowl LVI Ads

Emotion AI Ranks the Top 3 Super Bowl LVI Ads

Humor, Gen X, Nostalgia, Celebrities, Crypto, Electric Vehicles, Diversity & Inclusion–see how these themes fit into the 2022 Game Day Ads.The highly anticipated Big Game is only a couple weeks away. Marketing teams nationwide are hypothesizing...

2023 Big Game Ad Analysis

2023 Big Game Ad Analysis

WEBINAR ANNOUNCEMENT Sentient measures emotion to understand ad effectiveness in the Big Game of advertising–uncovering their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN UP Watch How Emotion AI Uncovers Ad...

Sentient Hires Mia Noble as Creative Services Specialist

Sentient Hires Mia Noble as Creative Services Specialist

Sentient Decision Science is proud to announce the hiring of Mia Noble as a Creative Services Specialist. Mia works collaboratively with the marketing team on web, print, video, and social assets. Mia previously worked as an Art Department Assistant...

Archives

Categories

For more information about Sentient Decision Science and our groundbreaking research please contact us.