The CMO Club welcomes Joe Sauer, SVP & Managing Director of Sentient Decision Science and Joe McCambley, CMO of Saatva, the luxury mattress and bedding brand to discuss the latest innovations into how consumers feel to understand the essential emotional drivers to build better messages, assets and campaigns that trigger the right emotional responses.
Google’s “Get Back to What You Love” campaign incentivizes consumers to get vaccinated by painting a picture of a post-COVID world. Sentient Decision Science’s facial coding and implicit association technologies highlight how Google is putting world health over brand health.
One of the Advertising Industry’s biggest nights is behind us but CMOs need to understand why some brand ads played better than others in the 2021 Oscars and how they can learn from the winners… and the losers. See the 2021 Oscars post show ad analysis with Julie Hall Founder & CEO of Communitas Global and Dr. Aaron Reid Founder & CEO of Sentient Decision Science.
Sentient Decision Science’s emotion intelligence technology is providing a deeper understanding of the mental effects of yoga and the universe of machine interpretation of human factors associated to well-being.
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?