Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
Do your advertisements improve inclusivity? This Sentient IIEX Forward 2020 Masterclass presented by Dr. Aaron Reid explains how to combine business and social metrics into insights that matter.
Get the deepest insights of consumers by learning how to feel what they feel at this free webinar.
In order to remain relevant and rapidly advance human knowledge on the drivers of behavior, the industry must take a deeper look at the scientific literature on quantifying emotionally expressive behavior and think critically about its potential for providing answers to our business questions.