Sentient to Present on the Potential of Emotion AI at Quirk’s Dallas

Dr. Aaron Reid pressure tests the transformative power of Emotion AI in Sentient’s future-focused session.

By Mia Noble
February 22, 2024

The Quirk’s Event – Dallas 2024

Event Overview

Sentient Decision Science will be attending the Quirk’s Event in Dallas from February 28th-29th. The Quirk’s Event, hosted by Quirk’s Media, is a two-day gathering featuring industry professionals in marketing research. Throughout the event, researchers and vendor partners will cover 30-minute sessions on best practices, case studies, demonstrations, and research methodologies. Among those scheduled to speak is Sentient’s CEO & Founder, Dr. Aaron Reid.

“Evaluating the Performance and Future of Emotion AI”

Drawing evidence from over a decade of research, Dr. Aaron Reid will examine Emotion AI, determining whether the technology is a reliable and accurate predictor of future behavior.

Within this session, Reid will evaluate the use of combining Emotion AI with cognitive science to gather deeper insight into how marketing influences audiences. From deciphering emotional responses within creative content to demonstrating how consumer emotions can be quantified in real-world situations, this presentation promises to both teach and inspire.

Session Key Takeaways

  • Behavior Prediction: Learn how Emotion AI tech is currently being used to gauge real-time audience reactions to creative content and optimize campaigns for maximum impact.
  • Media ROI: View case studies of how Emotion AI is being used to reduce spend and drive measurable improvements in brand engagement and audience resonance.
  • Future of Insights: Discover how Emotion AI can transform the future of human behavioral insight and its implications for marketing.

If you’re going to be at the event, we’d love to connect with you. Contact us at info@sentientdecisionscience.com!



Session Speaker

Dr. Aaron Reid
Dr. Aaron Reid
Founder & CEO
Sentient Decision Science

Attend the Event

The Quirk’s Event Details

Registration required for admittance.

Dates: February 28-29, 2024

Event Start Time: 8:00 AM

Location: Renaissance Dallas Addison Hotel


Session Details

Date: February 28, 2024

Session Start Time: 9:00 AM – 9:30 AM

Room 2

Mia Noble


Creative Services Specialist



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