Know What Creative Will Work—Before You Spend
Predict performance, uncover emotional drivers, and optimize campaigns from concept to launch using behavioral science, Emotion AI, and predictive modeling.
Creative Decisions Shouldn’t Be Guesswork
Built for growth teams, marketers, creative strategists, and behavioral scientists who need to make the right decision fast.
Subtext uncovers the human impact behind ad effectiveness using advanced behavioral science and Emotion AI.
Sentient’s AI-driven solution uses scalable neuroscience technology to measure the explicit and implicit impact of creative.
%
More accurate in predicting sales in comparison to current market survey tools (28.6%).
Source: Facebook Measurement Council at Meta: Applying neuroscience to brand measurement.
Consumer data points & validated by Meta as the most reliable predictor of in-market performance.
Source: Facebook Measurement Council at Meta: Applying neuroscience to brand measurement.
%
More predictive on creative performance.
Source: Joe McCambley, CMO, Saatva
TRUSTED BY LEADING GLOBAL BRANDS
“Since we started working with Sentient, the predictability of the outcomes of the advertising that we’re putting in market has gone up about 20x. It’s been amazing.”
“We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions.”
Brands Lack Visibility Into Creative Emotional Impact
Subtext turns behavioral insights into actionable strategies by integrating non‑conscious System 1 processing with rational System 2 analysis. We turn behavioral insights into actionable strategies.
Our platform can test in‑context advertisements too, showing how creative performs in real social and video environments and revealing the moments that capture attention, drive emotion, and influence behavior.
Benefits From the Platform
Our continuous testing not only sharpens predictive accuracy but also uncovers the deeper motivations behind consumer behavior, driving stronger outcomes and supporting higher‑volume creative testing that evolves and improves with every iteration.
Behavioral Insights Engine
A neuroscience‑driven platform that blends Emotion AI, implicit behavioral science, and advanced engagement and influence measures to reveal the subconscious drivers of attention and persuasion so you can understand why it works.
Experimentation Tools
A flexible suite for rapid creative comparison and continuous, AI‑powered experimentation that tests unlimited concepts, pinpoints top performers, and builds a predictive data lake grounded in real human behavior.
AI-Driven Recommendations
Predictive AI modeling powered by the world’s largest implicit norms database and validated by real consumer response that delivers precise guidance on why ads succeed or fail.
How We Measure Impact
Subtext’s Scorecard offers a data-driven framework to evaluate and forecast the effectiveness of your creative before it hits the market.
- Understand non‑conscious reactions that traditional surveys miss
- Predict in-market performance before launch
- Test more creative, faster, with higher accuracy
- Improve data integrity – Implicit tech naturally blocks bots to ensure only authentic human responses are analyzed.
Engagement (Decay Rate & Stopping Power, Attention & Affect): Does the ad grab attention and engage with the audience?
Influence (Memory & Desirability): Does the ad improve brand recall and lift desirability and purchase intent? Using the Proportion of Emotion model to predict behavior by weighting subconscious emotional appeal against conscious evaluation.
By analyzing these core measurements, Subtext predicts in-market performance with greater accuracy than traditional testing methods – helping brands optimize for both immediate engagement and lasting influence.
AI That Thinks Like a Behavioral Scientist
SubtextAI acts like your own personal behavioral scientist, analyzing your creative and guiding your decisions with deep human insights.- Emotion AI Intelligence – Detects the moments that shift perception.
- Implicit Behavioral Science – Measures subconscious attitudes that drive real‑world behavior.
- Predictive AI Modeling – Forecasts performance using the world’s largest implicit norms database.
- Human‑Validated Insights – Combines AI prediction with real consumer response
Ready to Predict Creative Success?
Subtext gives you the clarity, confidence, and scientific precision to create ads that capture attention and drive action.
155 Fleet St.
Portsmouth, NH 03801
