Emotion AI Picks Winning Super Bowl Ads

Sentient’s automated behavioral science technology provides creatives with valuable insight into the performance of game day spots.

By Mia Noble
January 24, 2024

Can Brands Engage & Influence Audiences During the Big Game of Advertising?

Event Overview

Although the popularity of streaming services steadily increases while traditional broadcast television wanes, the significance of the Super Bowl remains. With an estimated 200 million viewers last year, the event garners impressive attention from the nation—attracting both football enthusiasts and those who “only watch for the commericals”. Chief Data and Analytics Officer for the NFL comments, The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings.”

As one of the last live, must-see television events, the Super Bowl is a powerful platform for brands. Because of this, competition is steep and advertisement spots are costly—making the stakes high to emotionally move the audience. 

Whether you’re a seasoned advertiser or a newcomer to the game, Sentient Decision Science invites you to attend our annual webinar. Dr. Aaron Reid will provide in-depth analysis on several Super Bowl advertisements, demonstrating how our Emotion AI technology unlocks the emotional pulse of your audience.



Your Host

Dr. Aaron Reid
Dr. Aaron Reid
Founder & CEO
Sentient Decision Science

Attend the Webinar

Webinar Details

Registration required for the webinar.

Date: Wednesday, February 14, 2024

Start Time: 2:00 PM EST | 11:00 AM PST


What You’ll Gain

  • Discover how our powerful advertisment testing tool delves into the emotional nuances of ads, providing invaluable insights.
  • Uncover winning marketing principles of top Super Bowl advertisements.
  • Learn how to craft ads that resonate on a profound level, ensuring that your brand leaves a lasting impression.

Mia Noble


Creative Services Specialist



For more information about Sentient Decision Science and our groundbreaking research please contact us.