New Match ad “Match Made In Hell” gets over 2 million views on YouTube in the first week. So, what did the audience feel about this 2020 love story?
Author: Jeremy Clough
Dr. Aaron Reid discusses the problems facing CMOs today. Revealing the new standard for forecasting marketing success using proven scientific measures.
Dr. Aaron Reid presents at IIeX North America 2020 and discusses how science not opinions are needed to quantify the real impact your brand is providing.
Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation discusses how parametric studies can tell us how much things can actually change in response to extreme situations in this Sentient Decision Science Lab publication.
Do your advertisements improve inclusivity? This Sentient IIEX Forward 2020 Masterclass presented by Dr. Aaron Reid explains how to combine business and social metrics into insights that matter.