The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?
Author: Jeremy Clough
Is it possible to re-engineer the payment experience to mitigate negativity when we check out? Sentient reveals how sound impacts our feelings towards a purchase at GreenBook’s Insights that Work. This event spotlights the smartest researchers and most creative thinking in consumer insights. Presented by Joe Sauer, SVP, Managing Director, UK & EU at Sentient.
Joe Sauer, SVP, Managing Director, UK & EU at Sentient to present at NPD. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand.
Sentient joins Ad Age for post game wrap up analysis on how emotion played in the Big Game of advertising.
Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a post game advertising analysis.