Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising
How Emotion Played in the Big Game of Advertising
Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind emotion tech RAPID Subtext is changing the way brands are improving their advertising. RAPID combines proven automated behavioral science to effectively capture emotion of your audience and was used to analyze the big game ads. It’s a fascinating discussion on how big emotion data has the potential to increase empathy and even help to reduce implicit bias in advertising. Watch the post game analysis below highlighting results from Amazon Echo, Pringles & NFL Super Bowl ads.
Avoid Brand Damage with RAPID Subtext
RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
