Watch Ad Age Publisher’s Panel With Sentient: How Emotion Played in the Big Game of Advertising

By Jeremy Clough
February 9, 2021

How Emotion Played in the Big Game of Advertising

Dr. Aaron Reid Founder & CEO at Sentient talked about why ads scored big with Ad Age President and Publisher Josh Golden. Aaron describes how this first of its kind emotion tech RAPID Subtext is changing the way brands are improving their advertising. RAPID combines proven automated behavioral science to effectively capture emotion of your audience and was used to analyze the big game ads. It’s a fascinating discussion on how big emotion data has the potential to increase empathy and even help to reduce implicit bias in advertising. Watch the post game analysis below highlighting results from Amazon Echo, Pringles & NFL Super Bowl ads.

Avoid Brand Damage with RAPID Subtext

RAPID Subtext is a fast, affordable ad testing tool that reveals how the emotional experience of your marketing is related to change in implicit perceptions of your brand, helping you diagnose problems and avoid costly mistakes.

 

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Jeremy Clough

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Vice President, Product & Marketing Strategy

If only you could’ve seen the look on my face.

If only you could’ve seen the look on my face.

Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an exaggerated eye-smile...

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