Which Brands Will Win Big on Oscar Night?
The current spend for a 30 second ad at the Oscars is 2 million dollars. Can these brands break through the glitz and glam to capture consumer emotion and create influence?
Sentient is joining The CMO Club to present how science not opinions are helping CMO’s pick real ad winners. Sentient is surveying over 800 people to capture their implicit emotions towards advertisers before and after the Oscars. Revealing why some ad messaging works and some does not work, by uncovering how it subconsciously impacts how we feel towards the brand.
Sentient will diagnose the Oscars advertising impact to reveal what ad exposure had the most effective impact on the brand. Sentient will present the research exclusively to The CMO Club April 28th and will award the brand that had the most positive subconscious impact at the Oscars. The 93rd Academy Awards are airing this Sunday, April 25 on ABC and other streaming services.
The Emotional Intelligence on the Presidential Candidates Tracker | October 2023
Can one of Trump's Republican opponents secure the vote for the GOP nomination, or are we gearing up for a rematch of the 2020 election? Given poll standings, for the third readout of our Implicit Appeal tracker we elected to focus primarily on...
The Emotional Intelligence on the Presidential Candidates Tracker
Sentient is using its true implicit testing platform, Sentient Prime®, to track the Emotional Appeal of the top presidential candidates leading up to the 2024 election. We determine the strength and valence of voters’ basic emotional response to each...
Determining the Efficacy of an Attack Ad Using Emotion AI
Within the political sphere, it isn’t always Democrats versus Republicans. Political parties can also have internal disagreements that lead to discord among candidates. The nature of political campaigns is to emphasize the value of a target candidate;...
