Sentient at NPD: How Sound Impacts The Consumer Payment Experience
Join our talk “Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience”. Joe Sauer, SVP, Managing Director, UK & EU at Sentient will present at NPD Food & Drink Conference. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand. NPD is a trend-led, customer-centric food & drink conference with top consumer and retail brands.
In-store and online retailers make significant investments to deliver memorable and pleasant shopping experiences, but typically neglect the final moment – PAYMENT. Research shows that the typical consumer payment experience triggers a considerable amount of negative emotion, which tends to have a subconsciously negative effect on their perceptions of the retailer and their desire to undergo the process again. Is it possible to re-engineer the payment experience to mitigate this negativity and transform the low point of the transaction into an emotionally positive one with sound?
This talk will provide valuable insight into what works and doesn’t work for in-store, mobile, and smart-speaker payment experiences. NPD’s virtual event is on March 17th. 2021. For more information visit: NPD Food & Drink Conference.
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...
