Sentient at NPD: How Sound Impacts The Consumer Payment Experience

By Jeremy Clough
March 2, 2021

Join our talk “Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience”. Joe Sauer, SVP, Managing Director, UK & EU at Sentient will present at NPD Food & Drink Conference. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand. NPD is a trend-led, customer-centric food & drink conference with top consumer and retail brands.

In-store and online retailers make significant investments to deliver memorable and pleasant shopping experiences, but typically neglect the final moment – PAYMENT. Research shows that the typical consumer payment experience triggers a considerable amount of negative emotion, which tends to have a subconsciously negative effect on their perceptions of the retailer and their desire to undergo the process again. Is it possible to re-engineer the payment experience to mitigate this negativity and transform the low point of the transaction into an emotionally positive one with sound?

This talk will provide valuable insight into what works and doesn’t work for in-store, mobile, and smart-speaker payment experiences. NPD’s virtual event is on March 17th. 2021. For more information visit: NPD Food & Drink Conference


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Jeremy Clough


SVP Brand & Product Strategy

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