Joe is an award-winning researcher and marketing strategist focused on understanding the implicit and explicit drivers of human behavior. He has built high-impact research organizations and developed ground-breaking methodologies from both the client and agency sides of the research table.

With Sentient Decision Science, he works with senior client executives across product development, brand management, and marketing communications to drive strategic choice and action. Joe is an in-demand speaker with a reputation for innovation and thought leadership, presenting regularly at industry conferences and client events on topics ranging from behavioral science & neuromarketing, business model innovation, and the effective exploitation of emerging technologies.