Expressive Canvas: Optimize Creativity with Automated Facial Expression Recognition
Dr. Cyrus H. McCandless addresses the value and limitations of FACS, and emphasizes its utility to creative optimization in market research.
Unveiling FACS’ Potential for Brands
To elaborate on the findings presented in the latest Sentient Labs paper, “It’s Written All Over Your Face”, Sentient Decision Science will be hosting a webinar on Facial Action Coding. The event will be held virtually on Thursday, January 18th 2024 at 2:00PM EST.
Today, the use of Facial Action Coding enabled by AI systems, is a hotly-debated topic among the market research industry. Misunderstandings and misuse of the technology may prevent brands from realizing its potential. Under the appropriate conditions, FACS and advertisement testing are the perfect match—enabling researchers to accurately track and analyze real-time audience responses to media. Within this webinar, Sentient’s Dr. Cyrus H. McCandless explains the value and limitations of Facial Action Coding, and emphasizes its utility to creative optimization.
What You’ll Learn:
- The origins and evolution of FACS and how it provides insight into foundational principles for decoding facial expressions
- Brands can tailor marketing strategies, content creation, and product development by utilizing FACS technology
- A balanced perspective of its strengths and limitations in interpreting human facial expressions for MRX advantage
To learn more about how Sentient uses Automated Facial Action Coding to empower brands, check out our Emotion AI platform and schedule a demo!