2022 Big Game Ad Analysis

When it comes to television advertising, the Super Bowl is more than just a football game.

Event Overview

It’s become the biggest collective moment in brand marketing and one of the last standing collective viewing experiences on television. Some Super Bowl spots, become iconic and are remembered for decades after they aired (link to 1984), others become a cultural meme and part of the zeitgeist and some pull at our heart strings in unexpected ways. What they all have in common is an attempt to make us feel something, because emotion is tied to recall and recall is a brand’s holy grail.

For fifteen years, Sentient Insights has been obsessed with the expertly orchestrated emotional arcs and clever storytelling that goes into creating a memorable and effective Super Bowl spot.

Join us on Tuesday, February 15th at 1 pm EST to find out the emotional impact of Super Bowl LVI’s ads. We will reveal the immediate results from our RAPID Subtext ad testing tool to reveal how the emotional experience of this year’s Super Bowl ads—one of the most emotional periods in time in a generation—are related to a change in the implicit perceptions of those brands brave enough to suit up for the Big Game.

Key Takeaways

• Uncover the advertising performance of The Big Game!
• Understand how automated behavioral science reveals ad performance measuring engagement and influence of ads
• See how brands are optimizing advertising using moment by moment facial action coding.
• Learn how CMOs measure brand impact using implicit technology.

Speakers:

Dr. Aaron Reid

Founder and CEO, Sentient Decision Science

Lenny Murphy 

Executive Editor and Producer at GreenBook

Save the Date 

Use the following links below to add the event to your calendar.

Google Invite

Outlook Invite

Yahoo Invite