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The Pride Behind Pride at IIEX Behavior

Dr. Aaron Reid, CEO of Sentient Decision Science, presented at the IIEX Behavior Conference recently discussing the importance of how the company's implicit testing is the true and profitable way to evaluate the market effectiveness of an...



Sentient Hires Rachel Beidler as Research Manager

Sentient Decision Science is proud to announce the hiring of Rachel Beidler as a Research Manager. Rachel is responsible for managing some of the data and processes behind Sentient's research across our different products and...

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