@SentientInsight
Implicit insight news and information.
Learn about Sentient through the insights we are uncovering across the globe.
Is Your Marketing Right for the Moment?
This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the moment. Dr. Reid highlights the...
Lay Low or Light It Up?
WEBINAR ANNOUNCEMENTLay LowLight It Up When the tone of your usual advertising might not be right for the current environment.WEBINAR SIGN UPUnderstanding the causal changes of your advertising on consumer emotions is key for...
What We Know About Advertising During the COVID-19 Crisis
Some highlights of recent research on the advertising industry during the coronavirus pandemic are summarized in the infographic below. Take a look at these data, revealing how brands are approaching the crisis and how...
Uncover the Emotional Impact of COVID-19
Sentient Decision Science’s Sentient Prime® will be offered free for COVID-19 research that facilitates the understanding of human emotion during this unprecedented time. The narrative of the human emotional experience during...
Managing Data Integrity in Times of Crisis
It can be difficult to address key business questions regarding the value of research during a crisis. Dr. Cyrus H. McCandless, VP of Scientific Discovery & Innovation, helps to address the challenges researchers are forced to...
Why Brands Should Continue Research During Times of Crisis
Understanding what drives behavior is critical during times of crisis. This is true for businesses trying to minimize the financial impact of the virus as much as it is true for governments trying to contain it and its health...
Learn how to feel what they feel to break through the noise.
Sentient Announces Free Webinar: From Conception to Completion: Perfecting the Creative Process Join host Dr. Aaron Reid, Founder & CEO, Sentient Decision Science on April 09, 2020, at 11 AM - 12 PM ET who will explain the key...
Sentient puts WOW! into research and inspires IIeX EU
In this talk Sentient illustrates how marketers are combining implicit association technology with facial coding of emotion to reveal the relationship between moments of emotional experience and subsequent change in the...
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