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Sentient at NPD: How Sound Impacts The Consumer Payment Experience

Joe Sauer, SVP, Managing Director, UK & EU at Sentient to present at NPD. Revealing insights into how sound can transform the consumer payment experience for the better and pay off for the brand.

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Which Spin on the Debate Was Better?

Which Spin on the Debate Was Better?

Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process the...

TikTok Ad Campaign Examined With RAPID Subtext

TikTok Ad Campaign Examined With RAPID Subtext

At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the automated...

Measures That Matter for This Moment

Measures That Matter for This Moment

I remember cringing when I heard it. Some early leaders in the “neuromarketing” space were dodging the ethics question facing behavioral science, by arguing that these techniques were fine to use for influencing toothpaste...

Examining Extremes

Examining Extremes

Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one currently working in these...

Is Your Marketing Right for the Moment?

Is Your Marketing Right for the Moment?

This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the moment. Dr. Reid highlights the...

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