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Somewhere Over the Rainbow – Pride 2022 Webinar

Learn how scientific evidence is used to uncover ad success or failure of Pride 2022 advertising.

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2022 Big Game Ad Analysis

2022 Big Game Ad Analysis

WEBINAR ANNOUNCEMENTSentient measures emotion to understand ad effectiveness in the Big Game of advertising. Ranking the top ads on their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN...

It’s the Most Emotional Time of the Year!

It’s the Most Emotional Time of the Year!

By Julie Hall Evoking emotion in advertising is part art and part science. Sentient Insights’ products identify the essential emotional drivers to build messages, assets, and campaigns that trigger emotional responses and...

Talking ‘Bout Your Generation

Talking ‘Bout Your Generation

Understanding and appreciating the differences among the five generations active today is critical. Currently, there are five different generations interacting together and a wide variety of life experiences exist among these...

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