@SentientInsight
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Learn about Sentient through the insights we are uncovering across the globe.
Sentient Joins Ad Age Publisher’s Panel for Big Game Ad Analysis
WATCH LIVE FEB. 8 AT 2:30 P.M. EST: HOW EMOTION PLAYED IN THE BIG GAME OF ADVERTISING Dr. Aaron Reid joins Ad Age President and Publisher Josh Golden for a closer look at how Sentient's cutting-edge behavioral science...
If only you could’ve seen the look on my face.
Dr. Aaron Reid's commentary from GreenBook’s GRIT Insights Practice Edition 2020 out 01/28/21. But you couldn’t. It was 2020, and I was wearing a mask. If you passed me on the street, and you gave a friendly vibe, you got an...
Behind the Scenes: Making Sentient Expression
Serving popcorn in pop-up movie theaters in Amsterdam and Austin. Glad handing new and old clients at our booths in London and LA. Giving away movie theater candy from San Antonio to Toronto. At the beginning of 2020, that...
A 2020 Love Story – Examining a Match Made In Hell
Ryan Reynolds and Taylor Swift join forces to create a new Match ad “Match Made In Hell”, that got over 2 million views on YouTube in the first week it appeared. A unique love story that could have only happened in 2020. The...
CMO Club Roundtable – The Science of Knowing Your Customer’s Emotions
In these unprecedented and historic times, understanding and respecting your customers’ feelings has never been more important—or possible. Behavioral science is now a top research tactic used to give brands the ability to...
Emotions are running high. Who do they favor this time?
Can you feel it? Emotions are running high. Most political polling is showing a significant advantage for Biden in key battleground states. While the polling data is showing a tightening race, the Real Clear Politics poll of...
Which Spin on the Debate Was Better?
Who won the framing of the debate? As we watched the reactions to the first Presidential debate yesterday morning, we wondered how the framing of the debate by networks would impact the minds of voters trying to process the...
TikTok Ad Campaign Examined With RAPID Subtext
At the recent IIeX NA event the Director of Subtext Operations Sylvia Kinnicutt and Storyteller Jeremiah Messer from Sentient Decision Science examined the TikTok commercial "It starts on TikTok". Leveraging the automated...
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