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Learn about Sentient through the insights we are uncovering across the globe.

Understanding How to Motivate Healthy Choices by Examining the Current Psychology of Consumers

Watch Dr. Aaron Reid at the Global Produce & Floral Show in Orlando discussing the current psychology of the consumer.



2022 Big Game Ad Analysis

2022 Big Game Ad Analysis

WEBINAR ANNOUNCEMENTSentient measures emotion to understand ad effectiveness in the Big Game of advertising. Ranking the top ads on their ability to engage and influence using behavioral science not opinions.WEBINAR SIGN...

It’s the Most Emotional Time of the Year!

It’s the Most Emotional Time of the Year!

By Julie Hall Evoking emotion in advertising is part art and part science. Sentient Insights’ products identify the essential emotional drivers to build messages, assets, and campaigns that trigger emotional responses and...

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