TikTok Ad Campaign Examined With RAPID Subtext
Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Author: Sarah McCann
Creative Marketing Associate
Behavioral Science for This Moment – IIeX Behavior 2020
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
What We Know About Advertising During the COVID-19 Crisis
Advertising during COVID-19 infographic highlights the current conditions of the industry.
Sentient puts WOW! into research and inspires IIeX EU
Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.
Reveal the subconscious impact of quick ad exposures within social media.
Founder and Chief Behavioral Scientist Dr. Aaron Reid discusses the impact of quick ad exposures within social media environments at the 2019 Digital Marketing Symposium.
