Sentient Hires Paige Denzler as Insights Manager
Sentient Decision Science is pleased to announce the hiring of Lisa Zellmer as SVP.
Author: Sarah McCann
Event and Marketing Manager
Sentient Hires Lisa Zellmer as SVP
Sentient Decision Science is pleased to announce the hiring of Lisa Zellmer as SVP.
Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science to present at this year’s Global Produce & Floral Show in Orlando on the psychology of the consumer.
Join us at Brandingmag’s Masterclass
Hyundai for their prototypes. Frito-Lay for their packaging. The National Cancer Institute for their ad campaigns. These are just some of the brands whose creatives have adopted neuromarketing as a key step in their processes. Why? Because to make a creative concept bulletproof, you must predict the future and so far, there’s no better crystal ball into consumer behavior than their immediate reactions to external stimuli.
