Author: Sarah McCann

Event and Marketing Manager

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Hyundai for their prototypes. Frito-Lay for their packaging. The National Cancer Institute for their ad campaigns. These are just some of the brands whose creatives have adopted neuromarketing as a key step in their processes. Why? Because to make a creative concept bulletproof, you must predict the future and so far, there’s no better crystal ball into consumer behavior than their immediate reactions to external stimuli.

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