Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.
Author: Sarah McCann
Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.
Advertising during COVID-19 infographic highlights the current conditions of the industry.
Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.
Founder and Chief Behavioral Scientist Dr. Aaron Reid discusses the impact of quick ad exposures within social media environments at the 2019 Digital Marketing Symposium.