Author: Sarah McCann

Creative Marketing Associate

What We Know About Advertising During the COVID-19 Crisis

by Sarah McCann | May 8, 2020 | Ad Testing, Advanced Research Methods, Brands & Branding

Advertising during COVID-19 infographic highlights the current conditions of the industry.

Sentient puts WOW! into research and inspires IIeX EU

by Sarah McCann | Mar 6, 2020 | Ad Testing, Advanced Research Methods, Facial Coding, IAT, Implicit Research Technology

Dr. Aaron Reid Founder and CEO of Sentient Decision Science illustrates the sensitivity, reliability, and value of facial coding of emotion to a captivated crowd at IIeX in Amsterdam.

Reveal the subconscious impact of quick ad exposures within social media.

by Sarah McCann | Oct 29, 2019 | Ad Testing, Consumer Decision Making, Implicit Research Technology

Founder and Chief Behavioral Scientist Dr. Aaron Reid discusses the impact of quick ad exposures within social media environments at the 2019 Digital Marketing Symposium.

The Sounds of Safety

by Sarah McCann | Oct 8, 2019 | Human Emotion & Motivation

Author: Sarah McCann

What We Know About Advertising During the COVID-19 Crisis

Sentient puts WOW! into research and inspires IIeX EU

Reveal the subconscious impact of quick ad exposures within social media.

The Sounds of Safety

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