Hyundai for their prototypes. Frito-Lay for their packaging. The National Cancer Institute for their ad campaigns. These are just some of the brands whose creatives have adopted neuromarketing as a key step in their processes. Why? Because to make a creative concept bulletproof, you must predict the future and so far, there’s no better crystal ball into consumer behavior than their immediate reactions to external stimuli.
Excited to get back on stage, Dr. Aaron Reid CEO and Founder of Sentient will be presenting “The New Normal: The Golden Age of Research Tech is Here” at IIEX NA in Austin. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups, consumer brands, and data enthusiasts together to discover the future of the insights industry.
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report.
Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.
Join us on Tuesday, February 15th at 1 pm EST to find out the emotional impact of Super Bowl LVI’s ads.
