by Sarah McCann | Apr 4, 2022 | Ad Testing, Advanced Research Methods, Brands & Branding, Facial Coding, IAT, Implicit Research Technology
Excited to get back on stage, Dr. Aaron Reid CEO and Founder of Sentient will be presenting “The New Normal: The Golden Age of Research Tech is Here” at IIEX NA in Austin. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups, consumer brands, and data enthusiasts together to discover the future of the insights industry.
by Sarah McCann | Mar 15, 2022 | Ad Testing, Facial Coding, Human Emotion & Motivation, Implicit Research Technology, Uncategorized
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report.
by Sarah McCann | Mar 7, 2022 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Human Emotion & Motivation, IAT, Implicit Research Technology, Made Music Studio, Sonic, Sonic Branding
Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.
by Sarah McCann | Feb 16, 2022 | Ad Testing, Advanced Research Methods, Brands & Branding, Facial Coding, IAT, Implicit Research Technology
Join us on Tuesday, February 15th at 1 pm EST to find out the emotional impact of Super Bowl LVI’s ads.