Sentient to Uncover Current Psychology of the Consumer at The Global Produce & Floral Show
Sentient Decision Science to present at this year’s Global Produce & Floral Show in Orlando on the psychology of the consumer.
Author: Sarah McCann
Event and Marketing Manager
Join us at Brandingmag’s Masterclass
Hyundai for their prototypes. Frito-Lay for their packaging. The National Cancer Institute for their ad campaigns. These are just some of the brands whose creatives have adopted neuromarketing as a key step in their processes. Why? Because to make a creative concept bulletproof, you must predict the future and so far, there’s no better crystal ball into consumer behavior than their immediate reactions to external stimuli.
Join us at IIEX North America 2022
Excited to get back on stage, Dr. Aaron Reid CEO and Founder of Sentient will be presenting “The New Normal: The Golden Age of Research Tech is Here” at IIEX NA in Austin. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups, consumer brands, and data enthusiasts together to discover the future of the insights industry.
Dr. Reid Provides Commentary on the End of Behavioral Science MRX Trade-Offs Between Efficiency & Validity in GRIT Insights Practice Report
Sentient’s CEO and Founder Dr. Aaron Reid provides commentary on the rise of Behavioral Science research approaches in the latest GreenBook GRIT Insights Practice report.
Joe Sauer Explores Whether It Is Possible to Re-Design the Payment Sound Experience
Sentient’s Joe Sauer, SVP & Managing Director for the UK & EU, reveals why today’s payment experiences tend to trigger negative emotions among shoppers. In partnership with Made Music Studios, Joe explores whether it is possible to use sound to transform the payment experience into an emotionally positive one.