Author: Sarah McCann

Creative Marketing Associate

2022 Super Bowl Analysis with Dr. Aaron Reid and Lenny Murphy

by Sarah McCann | Feb 16, 2022 | Ad Testing, Advanced Research Methods, Brands & Branding, Facial Coding, IAT, Implicit Research Technology

Join us on Tuesday, February 15th at 1 pm EST to find out the emotional impact of Super Bowl LVI’s ads.

Sentient Hires Jake Bernaiche as Market Research Analyst on Subtext Team

by Sarah McCann | Dec 22, 2021 | Uncategorized

TikTok Ad Campaign Examined With RAPID Subtext

by Sarah McCann | Sep 21, 2020 | Ad Testing, Advanced Research Methods, Brands & Branding, Consumer Decision Making, Expressions, Facial Coding, IAT, Implicit Research Technology

Director of Subtext Operations Sylvia Kinnicutt and Research Manager Jeremiah Messer examine ad impact of the TikTok commercial “It starts on TikTok” using RAPID Subtext.

Behavioral Science for This Moment – IIeX Behavior 2020

by Sarah McCann | Jul 24, 2020 | Ad Testing, Advanced Research Methods, Brands & Branding, Expressions, Facial Coding, IAT, Implicit Research Technology

Sentient presents at IIeX Behavior 2020 and makes the case for business and social metrics in a time like this.

What We Know About Advertising During the COVID-19 Crisis

by Sarah McCann | May 8, 2020 | Ad Testing, Advanced Research Methods, Brands & Branding

Advertising during COVID-19 infographic highlights the current conditions of the industry.

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