Join us at IIEX North America 2022
Join us at IIEX North America for our first in person presentation since 2020. Hosted by GreenBook, IIEX North America is two full days of bringing insights professionals, data scientists, marketers, academics, startups, consumer brands, and data enthusiasts together to discover the future of the insights industry.
Excited to get back on stage, Dr. Aaron Reid CEO and Founder of Sentient Decision Science will be presenting “The New Normal: The Golden Age of Research Tech is Here”. With the next frontier of behavioral science upon us, Dr. Reid will dive into:
- How the rise in the use of non-conscious measures is due to the limitations of traditional research methods in uncertain environments.
- Why our industry does not get an accurate read on how people feel, and why, with opinion-based research alone.
- How brands are leaning into emotion based insights to improve market performance.
- How brands are using automated behavioral science to get evidence based insight on diversity, equality and inclusion questions.
- Why automated behavioral science will define the future of our industry.
This talk is scheduled for Day 1: April 19, 1:40 PM – 2:00 PM CDT
By: Sarah McCann
Event and Marketing Manager
Sentient Hires Paige Denzler as Insights Manager
Sentient Decision Science is proud to announce our newest Insights Manager Paige Denzler. Paige’s knowledge market research and psychology will be a huge asset to the research team. Before joining Sentient, Paige was a marketing analyst at Amerifirst...
Sentient Hires Lisa Zellmer as SVP
Sentient Decision Science is proud to announce our new SVP, Lisa Zellmer. Lisa’s knowledge in market-focused insights and strategic decision making will be an asset to our customers. Prior to Sentient, Lisa held several strategic leadership roles in...
Using Implicit Measures to Uncover What Motivates Customers
What is implicit? Before understanding the relevance to incorporating implicit measures and methods within marketing research, it’s important to understand what implicit is–and how it varies from explicit. As explained within GreenBook’s Insights...
